Tag: Thailand
Bangkok, Thailand – In pursuit of advancing creativity and personalised digital interactions, Accenture has announced the acquisition of Rabbit’s Tale, a creative and digital experience agency based in Bangkok. This move signifies the inaugural presence across the entire customer lifecycle, specifically...
Almost half, or 44%, of Thai consumers are more trusting of GenAI’s content, and 42% believe it is safe for use, a report from Publicis Sapient revealed.
Home improvement retailer Boonthavorn has partnered with Wunderman Thompson Thailand to launch its newest campaign that shows the complicated differences between generations living together in one house.
Sandal producer VING has tapped advertising agency GREYnJ UNITED Bangkok for its newest campaign, ‘THE RERUN: A Second Chance to Say Goodbye’, that reimagines the ending of an iconic film in Thailand.
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
According to a recent investors relation update from the company, JD Sports has finalised the acquisition of their non-controlling interests in the aforementioned markets.
Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Data notes that around 71% of the respondents would feel less favourable towards a brand that advertises near inappropriate content, and 67% saying they are likely to stop using a product and/or service of a brand whose ad appears near inappropriate content.
The resulting ‘Heineken® Star Ice’ cubes boast an unprecedented chilling power, more colder than regular ice. As a result, each Heineken beer is infused with an invigorating coolness that perfectly complements the vibrant cultures of Thailand and Laos.
Global fast food restaurant chain KFC partnered with Momo and Friends, a producer of quality dog snacks, to produce the world’s first ‘KFC Bone Tie’ snack in Thailand for International Dog Day.
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
![[Study] Hong Kong consumers trust issue](https://marketech-apac.com/wp-content/uploads/2026/07/Study-Hong-Kong-consumers-trust-issue.webp)