Tag: Thailand
Around 74% of Thai consumers trust a brand less if online ad appears alongside inappropriate content
Data notes that around 71% of the respondents would feel less favourable towards a brand that advertises near inappropriate content, and 67% saying they are likely to stop using a product and/or service of a brand whose ad appears near inappropriate content.
The resulting ‘Heineken® Star Ice’ cubes boast an unprecedented chilling power, more colder than regular ice. As a result, each Heineken beer is infused with an invigorating coolness that perfectly complements the vibrant cultures of Thailand and Laos.
Global fast food restaurant chain KFC partnered with Momo and Friends, a producer of quality dog snacks, to produce the world’s first ‘KFC Bone Tie’ snack in Thailand for International Dog Day.
Global beverage company Coca-Cola officially unveils its new online film that brings to the forefront the unifying power of shared meals and the authentic connections forged at the dining table.
In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.
Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the 'Amazing Thailand’ campaign.
Users can also make digital payments via their local digital wallet, including China’s Alipay, Hong Kong’s AlipayHK, Malaysia’s Touch ‘n Go eWallet and South Korea’s Kakao Pay without having to carry cash or exchange to Thai currency.
The 3-minute ad, entitled ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.
For our latest 'The Inner State' deep dive, we spoke with leaders from BBDO Bangkok, SOUR Bangkok, and Vero Thailand to learn more about the local on-ground activation scene in Thailand.
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from the movie ‘Avatar’.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)