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Tag: Thailand

Boonthavorn
Boonthavorn encourages consumers to creatively design their home in latest campaign with VML Thailand
Posted on April 12, 2024
by MARKETECH APAC
With the title "Ideas Come to Life," the brand's latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
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MARKETECH-PHOTOS
Mercedes-Benz’s new campaign in Thailand shows ‘Benz’ is not just a car; it's a household name
Posted on April 12, 2024
by Aliza Carmona
Mercedes-Benz Thailand has partnered with creative agency TeamXThailand (BBDO Bangkok) to unveil its latest campaign that sheds light on the inspiration behind the discovery of a beloved Thai name, ‘Benz’.
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Thai Health Promotion Fund encourages motorcyle riders to always wear a helmet in new initiative with GREYnJ United
Thai Health Promotion Fund encourages motorcyle riders to always wear a helmet in new initiative with GREYnJ United
Posted on April 12, 2024
by Teddy Cambosa
Through this initiative, almost every rider receives a helmet when they purchase a motorbike. In collaboration with 32 motorcycle shops, a social experiment was carried out to observe the reaction of new motorcyclists who received a "helmet" to which a sticker was attached.
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Plan B Media and Vistar
Plan B Media, Vistar Media team up to offer programmatic solutions for DOOH advertising in Thailand and Singapore 
Posted on April 5, 2024
by MARKETECH APAC
lan B Media's premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because...
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L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup
L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup
Posted on March 22, 2024
by Teddy Cambosa
The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain, complementing an on-the-ground activation in the Em District, hosted by L’Oreal.
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BBDO Bangkok welcomes two creative directors to its roster
BBDO Bangkok welcomes two creative directors to its roster
Posted on March 20, 2024
by Teddy Cambosa
These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Thasorn (Pete) Boonyanate, BBDO Bangkok’s chief creative officer.
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PUMA taps GOVT to launch first-ever PUMA Palermo pop-up in SEA at Bangkok
PUMA taps GOVT in launching first-ever PUMA Palermo pop-up in SEA at Bangkok
Posted on March 20, 2024
by Teddy Cambosa
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
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Coca-Cola releases quirky interactive MV celebrating Thai street food
Coca-Cola releases quirky interactive MV celebrating Thai street food
Posted on March 13, 2024
by Teddy Cambosa
Conceptualised alongside WPP Open X and led by Ogilvy Singapore, the music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and Ice-Cold Coke – creating the ultimate ‘Recipe for Magic'.
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Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Samsung taps influencer’s grandmother in breezy campaign for air conditioner lineup via BBDO Bangkok
Posted on March 11, 2024
by Teddy Cambosa
Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among...
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Pepsi fizzes into a new era with latest campaign launch in Thailand
Pepsi fizzes into a new era with latest campaign launch in Thailand
Posted on February 29, 2024
by Teddy Cambosa
Conceptualised with VaynerMedia, Pepsi introduced its new logo and positioning in Thailand dubbed ‘Thirsty for More’ (‘ซ่าหน่อยมั้ย?’), with a massive on-ground, social and OTT takeover alongside Kpop girl group Babymonster. 
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