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Tag: Thailand

SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
Posted on February 28, 2024
by Teddy Cambosa
Notably, Alipay categorised SEA as one of the most popular travel destinations for Chinese tourists, with Thailand, Malaysia and Singapore combined seeing a 7.5% increase over 2019, and a 580% leap over 2023.
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Alipay+ adds 9 international e-wallets in Thailand; integrates with all 14,500 7-Eleven stores
Posted on February 9, 2024
by MARKETECH APAC
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.  
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Sour Bangkok appoints Nopparath Eksuwancharoen, Thamakorn Ruchakityanon as executive creative directors
Sour Bangkok appoints Nopparath Eksuwancharoen, Thamakorn Ruchakityanon as executive creative directors
Posted on January 9, 2024
by Teddy Cambosa
The duo will bring a unique and powerful creative synergy that promises to redefine the standards of creativity in the advertising landscape. Moreover, this move reinforces SOUR Bangkok's dedication to creative diversity.
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Bangkok, Thailand
From Thailand to Indonesia, these are the most popular destinations for SG travellers in 2023
Posted on December 18, 2023
by Teddy Cambosa
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
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Accenture scale up its creative dominance in Thailand with acquisition of Rabbit’s Tale 
Posted on November 29, 2023
by Azunta Gaviola
Bangkok, Thailand – In pursuit of advancing creativity and personalised digital interactions, Accenture has announced the acquisition of Rabbit’s Tale, a creative and digital experience agency based in Bangkok. This move signifies the inaugural presence across the entire customer lifecycle, specifically...
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MARKETECH-PHOTOS
Nearly half of consumers in Thailand trust GenAI’s capabilities for use: report 
Posted on November 21, 2023
by Aliza Carmona
Almost half, or 44%, of Thai consumers are more trusting of GenAI’s content, and 42% believe it is safe for use, a report from Publicis Sapient revealed.
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MARKETECH-PHOTOS
Boonthavorn sheds light on multi-generational home tensions in new campaign via Wunderman Thompson
Posted on November 9, 2023
by Aliza Carmona
Home improvement retailer Boonthavorn has partnered with Wunderman Thompson Thailand to launch its newest campaign that shows the complicated differences between generations living together in one house.
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MARKETECH-PHOTOS-_1_
Sandal producer VING’s new campaign parodies iconic Thai film’s ending scene
Posted on November 7, 2023
by Aliza Carmona
Sandal producer VING has tapped advertising agency GREYnJ UNITED Bangkok for its newest campaign, ‘THE RERUN: A Second Chance to Say Goodbye’, that reimagines the ending of an iconic film in Thailand.
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KFC Thailand’s campaign for Colonel’s birthday features an extravagant 2.4b baht giveaway
Posted on November 6, 2023
by Teddy Cambosa
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
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JD Sports eyes acceleration of brand in Malaysia, Singapore, Thailand
JD Sports eyes acceleration of brand in Malaysia, Singapore, Thailand
Posted on September 28, 2023
by Teddy Cambosa
According to a recent investors relation update from the company, JD Sports has finalised the acquisition of their non-controlling interests in the aforementioned markets.
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