Tag: Thailand
In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.
Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the 'Amazing Thailand’ campaign.
Users can also make digital payments via their local digital wallet, including China’s Alipay, Hong Kong’s AlipayHK, Malaysia’s Touch ‘n Go eWallet and South Korea’s Kakao Pay without having to carry cash or exchange to Thai currency.
The 3-minute ad, entitled ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.
For our latest 'The Inner State' deep dive, we spoke with leaders from BBDO Bangkok, SOUR Bangkok, and Vero Thailand to learn more about the local on-ground activation scene in Thailand.
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from the movie ‘Avatar’.
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix's 'Hunger'.
The launching also marks the first milestone of the partnership between T&B Media and Two Bulls/DEPT® which was established last year.
Songkran will help in strengthening the agency's mission to create new trends and disruptions in the advertising industry in Thailand.
As part of the network, CJ Worx will be bringing its expertise in creative content and digital transformation to the table, strengthening Stagwell's ability to serve brands in Asia-Pacific with top-notch digital creativity.
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