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Tag: Technology

InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
InMobi Advertising, Scope3 team up for sustainable media offerings to reduce carbon emissions in campaigns
Posted on October 16, 2024
by Aliza Carmona
Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run.
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Melisa Zenicanin on new marketing leadership role at Ogury, championing data privacy for the future of adtech
Melisa Zenicanin on new marketing leadership role at Ogury, championing data privacy for the future of adtech
Posted on October 15, 2024
by Aliza Carmona
Ogury, a global adtech company, has appointed Melisa Zenicanin as its new director of field marketing for Asia-Pacific (APAC).
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IAS unveils first-to-market advertising optimisation solution with Meta
IAS unveils first-to-market advertising optimisation solution with Meta
Posted on October 11, 2024
by Aliza Carmona
The third-party Content Block List solution ensures better advertisement placement for advertisers on Facebook and Instagram feeds and reels.
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Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Infosys, Microsoft expand collaboration to boost customer adoption of AI services
Posted on October 10, 2024
by Aliza Carmona
The collaboration aims to promote the use of generative AI and Microsoft Azure, a cloud computing platform.
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Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers 
Adjust launches ‘TrueLink’ to streamline deep link engagement for mobile app marketers
Posted on September 25, 2024
by Aliza Carmona
Singapore – Adjust, a measurement and analytics company, has launched ‘TrueLink,’ a solution designed to streamline mobile application marketers’ deep links management. Its launch across Southeast Asia, India, and other countries enables marketers to drive in-app engagements. Adjust’s TrueLink allows...
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GoTo Group forges partnership with Tencent for cloud infrastructure improvement
GoTo Group forges partnership with Tencent for cloud infrastructure improvement
Posted on September 23, 2024
by Aliza Carmona
Jakarta, Indonesia – Technology companies GoTo Group and Tencent have announced a five-year partnership to strengthen their digital services. As part of the partnership, Tencent will provide cloud infrastructure solutions to GoTo, enhancing its offerings. The partnership will see GoTo’s engineering team...
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Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Inadequate quality data hinders 77% of Singapore businesses from effective AI use: report
Posted on September 23, 2024
by Aliza Carmona
Singapore – Lack of quality data hinders 76% of Singapore businesses from using artificial intelligence (AI) effectively, according to a report from customer platform HubSpot. The report unveiled various challenges being faced by businesses in elevating customer satisfaction and generating revenues....
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goto alibaba indo
GoTo Group signs 5-year partnership with Alibaba to enhance digital services
Posted on September 20, 2024
by Aliza Carmona
GoTo Group has announced a strategic partnership with Alibaba, the global e-commerce and technology giant, aimed at driving the growth of Indonesia’s digital economy. The collaboration will harness Alibaba Cloud's advanced technologies to enhance and support GoTo's expansive ecosystem.
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Rakuten Advertising launches ‘Partnership Discovery’ with new AI brand search function in APAC 
Posted on September 12, 2024
by Aliza Carmona
Partnership Discovery’s expansion in the APAC region provides advertisers with access to its features, empowering advertisers in the market to find partners effectively. 
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