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Tag: Technology

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IAS announces integration of its measurement capabilities on YouTube shorts
Posted on December 13, 2023
by Teddy Cambosa
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
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Accent Group appoints Amperity to accelerate its first-party customer data strategy
Accent Group appoints Amperity to accelerate its first-party customer data strategy
Posted on December 12, 2023
by Teddy Cambosa
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
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CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
CleverTap reveals ‘Signed Call’ in-app voice capability to enhance customer engagement 
Posted on December 11, 2023
by Teddy Cambosa
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
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Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite for better ad performance and optimisation
Yahoo reveals latest AI-powered ‘Yahoo Blueprint’ Suite
Posted on December 6, 2023
by Teddy Cambosa
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
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Zee, Nasscom join forces to fuel advancements for generative AI start-ups
Posted on November 23, 2023
by Azunta Gaviola
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
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Nearly half of APAC brands lack a central data storage for CX delivery: report
Nearly half of APAC brands lack a central data storage for CX delivery: report
Posted on November 23, 2023
by Teddy Cambosa
Specifically, the report found that 46% of brands in APAC said they do not have a central data storage required to deliver a competitive customer experience, with only 58% indicating that they had an annual budget of US$100,000 or less for contact centre solutions.
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Klook, Google Cloud collaborate to optimise customer engagement with AI
Posted on November 22, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot. In this collaborative...
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Towcha Technologies teams up with DEPT Australia as key digital partner
Towcha Technologies teams up with DEPT Australia as key digital partner
Posted on November 22, 2023
by Teddy Cambosa
This partnership with DEPT Australia greatly supports Towcha Technologies’ mission to foster innovation and technological expertise within the indigenous community.
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Sitecore welcomes Kathie Johnson as chief marketing officer
Sitecore welcomes Kathie Johnson as chief marketing officer
Posted on November 22, 2023
by Teddy Cambosa
Prior to her appointment, Johnson served as the chief marketing officer of Talkdesk, where she led the firm’s marketing organisation through a transformative growth period, taking the company from 66th place in the Forbes Cloud100 list in 2019 to 8th place in 2022 and 2023.
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UnionBank elevates banking solutions for Filipino businesses through digital transformation
Posted on November 21, 2023
by Azunta Gaviola
Philippines – Following its pursuit to embrace digital readiness, Union Bank aims to poise itself to establish more user-friendly, online banking solutions that empower businesses in the current digital age.  Among its latest initiatives, UnionBank has embarked on the development of PayExpress,...
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