Tag: Technology
The new offering provides transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions.
Manila, Philippines – Targeting several countries in the region, MARKETECH APAC has announced the launch of its new sister publication brand UpTech Media, aimed at providing the latest technology news and insights across Asia-Pacific. This strategic launch follows the company’s commitment to keeping...
Google has announced that it will begin testing its ‘Tracking Protection,’ a new feature that limits cross-site tracking for Chrome users. This is a step in their ‘Privacy Sandbox’ program, which aims to phase out third-party cookies internationally by the second half of 2024, pending resolution of antitrust...
Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots.
Through this, the business will introduce its industry brand safety and suitability measurement tool to advertisers for YouTube Shorts inventory, integrating it into the full Total Media Quality for YouTube product suite.
In partnership with Amperity, Accent Group will look to unify, manage and activate its customers from multiple online and offline touchpoints to deliver personalisation at scale.
Through Signed Call, CleverTap customers will be equipped with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India. Through this joint venture,...
Specifically, the report found that 46% of brands in APAC said they do not have a central data storage required to deliver a competitive customer experience, with only 58% indicating that they had an annual budget of US$100,000 or less for contact centre solutions.
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