Tag: Technology
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
Data-driven, in-stream video ads, for example, offer brands a powerful way to monetise their content while providing viewers with more personalised and engaging experiences. By leveraging data analytics and segmentation, publishers can optimise ad targeting and create a win-win situation for both publishers...
Through the acquisition, Genesys will integrate Radar Technologies' public social media capabilities with the Genesys Cloud platform to enhance customer experience (CX). This partnership enables the development of proactive, prescriptive engagement tactics aimed at increasing loyalty in the AI econo...
G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring.
Storyblok, the content management system (CMS) in its category, has formed a partnership with Lokalise, an AI-powered translations and automatic localisation company. Through the partnership, AI-powered translations can be integrated into a site in order to localise content for users.
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
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