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Tag: Technology

IBM announces layoffs across marketing, comms staff
IBM announces layoffs across marketing, comms staff
Posted on March 14, 2024
by Teddy Cambosa
According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst those in the marketing and communications teams who will be affected.
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Teads expands global partnership with LG Ad Solutions for CTV native inventory in APAC
Posted on March 14, 2024
by Aliza Carmona
Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.
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Amperity adds two new generative AI capabilities, launches AmpAi
Amperity adds two new generative AI capabilities, launches AmpAi
Posted on March 8, 2024
by Teddy Cambosa
Through AmpAi, Amperity focuses on fixing data quality and access challenges many brands face with traditional CDPs, promising brands the confidence to make decisions based on a trusted data foundation.
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Tencent Cloud partners with TribunNews to provide enhanced cloud solutions 
Posted on February 27, 2024
by MARKETECH APAC
With the help of Tencent Cloud's cloud technology, the TribunX Super App aims to become the go-to place for digital news consumption. The TribunX Super App offers a seamless and comprehensive experience to its users. This is accomplished by combining the renowned news reporting of TribunNews with the...
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FWD Group extends partnership with Microsoft to further improve AI-driven insurance experiences
Posted on February 27, 2024
by MARKETECH APAC
By utilising Microsoft's Azure OpenAI Service and other enterprise-grade developments, FWD Group aims to enhance its generative AI ambitions. The business expects to gain from Microsoft Azure's AI models as well as its private networking, security, and monitoring features. 
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Demand for tech-related jobs decrease in Singapore as 2024 brings new trends: report
Demand for tech-related jobs decrease in Singapore as 2024 brings new trends: report
Posted on February 23, 2024
by Teddy Cambosa
In 2023, tech-focused roles took nine spots in Indeed’s top twenty list, whereas this year, only software engineers feature, with this current list also veering towards engineering and managerial roles.
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Customer data platforms are crucial for AI-driven customer insights: report
Customer data platforms are crucial for AI-driven customer insights: report
Posted on February 22, 2024
by Teddy Cambosa
Data from the report suggests that amidst the widespread adoption of AI, businesses are grappling with an exponential increase in data volume, with Twilio Segment processing a record high of 12.1 trillion API calls in 2023.
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Lotame launches ‘Lotame Collaborate’ to improve customer data for digital marketers 
Posted on February 16, 2024
by MARKETECH APAC
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
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SeenThis collaborates with IAS to provide enhance measurement capabilities in its platform
Posted on February 14, 2024
by Aliza Carmona
Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
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IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
Posted on February 7, 2024
by Teddy Cambosa
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
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