Tag: Southeast Asia
Mastercard appoints Dheeraj Raina as new VP, head of integrated marketing and communications for SEA
In his new role, Raina will bring his deep marketing experience and expertise to facilitate strategic marketing, partnerships and activations for Mastercard in the region, which comprises 10 markets.
Moreover, this acquisition comes on the heels of recent high-profile IPOs from mother and baby brands such as First Cry and Mamaearth, setting a compelling precedent for The Parentinc's ascent into the ranks of these notable companies.
This action not only establishes a pivotal presence in Singapore but also sets the stage for Hmall's plan to fully expand throughout the region using its powerful affiliate system.
Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
Hung will be in charge of the strategic leadership of the Southeast Asian market at PubMatic. She will work directly with local go-to-market teams as well as global leadership, and she will be essential to continuing relationships with important CTV/OTT and in-app publishers in the area. She will also...
During this partnership, airasia MOVE members will have their status upgraded to Platinum membership in their airasia rewards account when they use their UnionPay cards for flights, hotels, or SNAP (Flight + Hotel combo) purchases totaling RM300 or more. They will also be eligible for free airport transfers*...
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
GrabAds’ recent Southeast Asia Travel Insights 2023 report revealed that 72% of its in-app survey respondents are eager to travel abroad over the next 12 months. This number marks a substantial 84% increase since the reopening of borders - in just one year.
According to the most current YouGov Surveys data, three out of every five Singaporean customers (61%) are members of at least one airline loyalty program.
The company will also collaborate with the new strategic investors in the region, to increase market share and boost growth, tapping into the fast-growing middle class in Southeast Asia.
