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Tag: Southeast Asia

Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Posted on February 16, 2024
by Teddy Cambosa
This year's award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 
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What's NEXT 2024: Embracing retail transformation is this year's way to enhance peak sales
What's NEXT 2024: Embracing retail transformation is this year's way to enhance peak sales
Posted on February 8, 2024
by MARKETECH APAC
Traditionally, online and offline transactions are treated separately and not integrated, making for a poor shopping experience. Yet, evolving consumer preferences show a demand for seamless integration of online and physical shopping experiences. 
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Madina Kalyayeva bares plans on Tilt’s social media and content production arm establishment following MD, partner appointment
Madina Kalyayeva bares plans on Tilt’s social media, content production arm establishment following managing director, partner appointment
Posted on February 8, 2024
by Teddy Cambosa
MARKETECH APAC recently caught up exclusively with Madina Kalyayeva to learn more about this move and hear her insights on the outlook of the digital marketing industry in Southeast Asia.
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Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Posted on February 5, 2024
by Teddy Cambosa
Through this expanded partnership, more tourists visiting Resorts World Sentosa(RWS) will now be able to pay with their home e-wallets, with Alipay+ enabling the use of six new e-wallets namely, Hipay (Mongolia), MPay (Macao SAR, China), MyPB by Public Bank (Malaysia), Toss Pay and Naver Pay (South Korea),...
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KrisFlyer celebrates 25 years with release of youthful coming-of-age film
KrisFlyer celebrates 25 years with release of youthful coming-of-age film
Posted on February 5, 2024
by Teddy Cambosa
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
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Gushcloud International signs 14 new content creators from SEA market
Gushcloud International signs 14 new content creators from SEA market
Posted on February 2, 2024
by Teddy Cambosa
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well. 
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Teddy Cambosa
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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SEA social media users amongst most active users from 5 billion strong global user base
SEA social media users amongst most active users from 5 billion-strong global user base
Posted on February 2, 2024
by Teddy Cambosa
Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage. According to the report,...
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These key trends push digital growth amongst mobile consumers in SEA: report
These key trends push digital growth amongst mobile consumers in SEA: report
Posted on January 29, 2024
by Teddy Cambosa
Notably, data from InMobi’s report shows that the activities of Southeast Asians as mobile consumers frequently revolve around tuning in to live streams for games and shopping, playing mobile games, using super apps, and utilising lock screen apps.
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W launches travel specialist division LOTUS into SEA
W launches travel specialist division LOTUS into SEA
Posted on January 24, 2024
by Teddy Cambosa
The new agency model combines LOTUS’ expertise in representing destination, placemaking, and lifestyle brands since 2007 with W's comprehensive services across all forms of earned media. 
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