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Tag: Southeast Asia

OPPO appoints PHD to manage media business in Asia
OPPO appoints PHD to manage media business in Asia
Posted on May 8, 2024
by Teddy Cambosa
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
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WE! Interactive collaborates with Partipost to enhance social media and marketing services
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Posted on May 7, 2024
by Teddy Cambosa
This collaboration will leverage Partipost’s network to enrich WE! Interactive’s offerings, enabling superior content quality and broader audience engagement.
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Leverate Group appoints Monica Hynds as managing director for Singapore
Leverate Group appoints Monica Hynds as managing director for Singapore
Posted on May 2, 2024
by Teddy Cambosa
In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.
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Crunchyroll appoints two PR firms as strategic comms partner in SEA, India
Crunchyroll appoints two PR firms as strategic comms partner in SEA, India
Posted on April 30, 2024
by Teddy Cambosa
Crunchryroll has appointed India-based Bloomingdale PR and Singapore-based Eastwest PR as their strategic communications agency partners in India, Indonesia, the Philippines, and Singapore.
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Southeast Asians count among the world’s most active gamers and social media users: report
Southeast Asians count among the world’s most active gamers and social media users: report
Posted on April 25, 2024
by Teddy Cambosa
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
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Vistar Media expands OOH advertising growth across Southeast Asia
Vistar Media expands OOH advertising growth across Southeast Asia
Posted on April 24, 2024
by Teddy Cambosa
As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional ma...
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Retail media networks projected to reach US$4.7b in total ad spend by 2030
Retail media networks projected to reach US$4.7b in total ad spend by 2030
Posted on April 24, 2024
by Teddy Cambosa
The study also reveals that year-on-year growth of RMN ad spend in Southeast Asia is forecast to be higher or consistent with the growth being seen globally. The study also notes that Southeast Asian marketers will prioritise investments towards RMN channels this year, with year-on-year ad spend growth...
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Apple to invest $250m in growing SG campus at Ang Mo Kio
Apple to invest $250m in growing SG campus at Ang Mo Kio
Posted on April 22, 2024
by Teddy Cambosa
Today, Singapore serves as a central operations centre for Apple in the region, and is a hub for critical roles in software, hardware, services, and support. The country is also home to three vibrant Apple Store locations.
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Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Posted on April 18, 2024
by Teddy Cambosa
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
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Carlsberg Asia, Grab enter strategic partnership to drive transformation and growth across SEA
Carlsberg Asia, Grab enter strategic partnership to drive transformation and growth across SEA
Posted on April 18, 2024
by Teddy Cambosa
This football season, Carlsberg will bring football excitement to LFC fans across the SEA region by leveraging Grab's multiple touchpoints, online to offline. 
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