Tag: Southeast Asia
Through pop-ups at local festivals and shopping malls, high-energy sports event takeovers and viewing parties, Max transformed everyday spaces and activities into immersive experiences across the region.
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
We Are Social and Meltwater’s report reveals that SEA users consume more TikTok videos and reels over longer video content like vlogs.
Sony Music Entertainment (SME) has named Kevin Foo its managing director for Southeast Asia (SEA), effective immediately.
Havas Media Network Singapore has appointed Kenny Yap as chief executive officer (CEO) of Havas Play as part of its series of leadership changes to advance growth.
Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025.
Dentsu has forged a partnership with Flipkart Commerce Cloud (FCC), the technology solutions arm of e-commerce marketplace Flipkart.
To strengthen its security posture, uphold compliance requirements, and reinforce customer trust, CARSOME is leveraging Google Cloud’s built-in data access controls and Security Command Center for advanced threat detection and response across its consolidated cloud systems.
Kuala Lumpur, Malaysia – Maybank has announced a collaboration with TikTok Shop to launch a multi-market upskilling and digitalisation programme for small and medium enterprises (SMEs) in the ASEAN region. Said initiative marks the first partnership of its kind between a financial institution and...
India – Venturi Partners has announced the launch of its second fund, targeting $225 million with a hard cap of $250 million, to support high-growth consumer brands in India and Southeast Asia. Building on its first fund, the new fund will continue Venturi’s strategy of investing in consumer brands that...
