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Tag: Southeast Asia

Toni Ruotanen named as new head of Havas Market for Southeast Asia
Toni Ruotanen named as new head of Havas Market for Southeast Asia
Posted on July 9, 2025
by Teddy Cambosa
In his new role, he will focus on scaling performance-led commerce solutions and ensuring they are locally tailored for Southeast Asia’s fast-evolving digital economy.
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Assembly appoints Sharon Soh as SEA managing director to accelerate regional growth
Assembly appoints Sharon Soh as SEA managing director to accelerate regional growth
Posted on July 8, 2025
by Aliza Carmona
Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA).
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Ruder Finn acquires Era Communications, expands SEA presence
Ruder Finn acquires Era Communications, expands SEA presence
Posted on July 7, 2025
by Aliza Carmona
The acquisition of the SEA-based consultancy establishes Ruder Finn’s direct presence in Thailand, Vietnam, Cambodia, Laos, and Myanmar.
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Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign
Posted on July 3, 2025
by Aliza Carmona
Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign.
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Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Google debuts YouTube creator series highlighting ad solutions via The Carrot Collective, VIRTUE Asia
Posted on July 3, 2025
by Aliza Carmona
Google has launched a new YouTube creator series to highlight its Ad Solutions for marketers across Southeast Asia.
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Shoppable video amongst highest converting advertising formats in SEA: report
Shoppable video amongst highest converting advertising formats in SEA: report
Posted on June 23, 2025
by Aliza Carmona
Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.
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dentsu anime solutions launch 2025
Dentsu strengthens global entertainment push with ‘das’ anime marketing brand
Posted on June 23, 2025
by Aliza Carmona
Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content. The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry...
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Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Hyundai Motor Malaysia to establish direct presence in MY as part of SEA expansion
Posted on June 20, 2025
by Teddy Cambosa
The move transitions Hyundai from a distributor-led model—previously managed by Sime Motors—to a principal-led operation, reinforcing its long-term commitment to the Malaysian market.
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AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
AirAsia Media, Universal Pictures’ campaign takes flight for ‘How To Train Your Dragon’
Posted on June 20, 2025
by Aliza Carmona
AirAsia Media, Capital A’s travel media division, has partnered with Universal Pictures to launch the ‘Ride The Skies’ campaign.
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International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report
International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report
Posted on June 13, 2025
by Aliza Carmona
International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating.
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