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Tag: Southeast Asia

TikTok gets largest advertising audience globally from SEA: report
TikTok gets largest advertising audience globally from SEA: report
Posted on July 24, 2025
by Aliza Carmona
We Are Social and Meltwater’s report has found that 24.4% of TikTok’s advertising audience share comes from SEA, significantly higher than other regions.
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EA SPORTS FC Mobile, Bolster Group combines entertainment, sports in Bangkok festival
EA SPORTS FC Mobile, Bolster Group combines entertainment, sports in Bangkok festival
Posted on July 23, 2025
by Aliza Carmona
EA SPORTS FC Mobile has launched its inaugural festival in Bangkok in collaboration with creative agency Bolster Group.
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NextTrip forges partnership with KC Global Media for JOURNY expansion in SEA
NextTrip forges partnership with KC Global Media for JOURNY expansion in SEA
Posted on July 22, 2025
by Aliza Carmona
Santa Fe, New Mexico – Travel company NextTrip, Inc. has forged a strategic partnership with media company KC Global Media (KCGM). The partnership aims to expand the reach of JOURNY, NextTrip’s premium travel brand in Southeast Asia. With the partnership, KCGM is set to launch a JOURNY-branded television...
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Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report
Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report
Posted on July 22, 2025
by Aliza Carmona
Affiliate marketing is dominating in Southeast Asia’s e-commerce landscape, according to a report by commerce partnership marketing platform impact.com and e-commerce market intelligence provider Cube.
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BeLive Holdings launches creative subsidiary for branded storytelling
BeLive Holdings launches creative subsidiary for branded storytelling
Posted on July 21, 2025
by Aliza Carmona
Technology solutions provider BeLive Holdings has launched its new content production and creative subsidiary, BeLive AI Studios Pre Ltd.
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Sprite cools up summer across SEA with refreshing experiences through global campaign
Sprite cools up summer across SEA with refreshing experiences through global campaign
Posted on July 15, 2025
by Aliza Carmona
Soft drink brand Sprite is cooling up the summer across Southeast Asia (SEA) through a lineup of refreshing experiences.
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From attention to action: Meetsocial’s Kai Xin Lee on culturally intelligent conversion strategies
From attention to action: Meetsocial’s Kai Xin Lee on culturally intelligent conversion strategies
Posted on July 15, 2025
by Aliza Carmona
In MARKETECH APAC's exclusive interview with Kai Xin Lee, Managing Director at Meetsocial, she outlines how her team fuses local insights and performance marketing, helping major brands navigate the cultural landscape of Southeast Asia.
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Google Play advocates for safe online gaming in latest campaign via DDB Group Singapore
Google Play advocates for safe online gaming in latest campaign via DDB Group Singapore
Posted on July 14, 2025
by Aliza Carmona
Google Play is championing safety in online gaming through its campaign in collaboration with DDB Group Singapore.
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XiaoHongShu teams up with Meetsocial to accelerate Southeast Asia brand expansion
Xiaohongshu appoints Meetsocial as official agency partner to drive Southeast Asia brand expansion
Posted on July 10, 2025
by Aliza Carmona
Lifestyle platform XiaoHongShu, also known as RedNote, has appointed Meetsocial as an official partner.
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Agency Leadership Decoded: GrowthOps’ Christopher Greenough on pairing creativity and technology to drive agency success
Agency Leadership Decoded: GrowthOps’ Christopher Greenough on pairing creativity and technology to drive agency success
Posted on July 10, 2025
by Teddy Cambosa
We recently sat down with Chris to learn more about his leadership philosophy, the initiatives that keep his team motivated, and how GrowthOps Asia is navigating the evolving agency landscape.
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