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Tag: Southeast Asia

Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Posted on February 27, 2025
by Aliza Carmona
Creative advertising agency Ogilvy Singapore has elevated Sharon Ooi to chief talent officer in its operations in Singapore and Malaysia.
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SEA consumers eager for device upgrades, better connectivity: report
SEA consumers eager for device upgrades, better connectivity: report
Posted on February 26, 2025
by Aliza Carmona
Consumers in Southeast Asia (SEA) are eager to upgrade their devices in the next 12 months, according to a report from GrabAds, super app Grab’s advertising arm.
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Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Posted on February 26, 2025
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Henry shares his strategies to make Metro Singapore’s customers feel valued, building lasting and meaningful relationships.
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AdSpark announces acquisition of DeepSea and Secret Menu
AdSpark announces acquisition of DeepSea and Secret Menu
Posted on February 21, 2025
by Teddy Cambosa
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience. 
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Leverate Group bolsters leadership team with key appointments
Leverate Group bolsters leadership team with key appointments
Posted on February 21, 2025
by Teddy Cambosa
Leverate Group is doubling down on its commitment to innovation and client success with the appointment of Fauza Istighfareva as client partnership officer (CPO) and the promotion of Dylan Setiawan to chief operations officer (COO).
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Retail sales during Ramadan up by 16% in SEA: report
Retail sales during Ramadan up by 16% in SEA: report
Posted on February 18, 2025
by Aliza Carmona
Retail sales during Ramadan 2024 have jumped by 16% in Southeast Asia (SEA), according to a report from commerce media company Criteo.
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miq addy cutts commercial director 2025
MiQ welcomes Addy Cutts as new commercial director for SEA
Posted on February 18, 2025
by Aliza Carmona
Singapore –MiQ has appointed seasoned programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia, tasking him with driving regional growth and leading sales and account management teams.  In this newly created role, Cutts will oversee MiQ’s commercial operations,...
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Kellogg’s taps Greenpark as regional social media partner in SEA
Kellogg’s taps Greenpark as regional social media partner in SEA
Posted on February 17, 2025
by Aliza Carmona
Food manufacturing company Kellogg’s has appointed digital content agency Greenpark as its regional social media partner in Southeast Asia.
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Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Posted on February 17, 2025
by Aliza Carmona
Atome Financial, a digital financial technology platform under Advance Intelligence Group, has secured a US$80m credit facility to fuel its growth in Southeast Asia.
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Oreo Leo cravings campaign
Oreo’s latest campaign with Leo Indonesia highlights irresistible pull of its iconic taste
Posted on February 13, 2025
by Aliza Carmona
Indonesia – Oreo’s new campaign with Leo Indonesia highlights the sensory appeal of its iconic cookie, emphasising its irresistible pull through the “twist, lick, and dunk” ritual. With the tagline ‘Dunk Your Craving,’ Oreo’s latest campaign aims to broaden its appeal beyond families and tap into the...
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