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Tag: South Korea

Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Posted on April 15, 2024
by Teddy Cambosa
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
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Jongheon Sim appointed as new chief communications officer for Korean Air 
Posted on February 23, 2024
by MARKETECH APAC
Korean Air has appointed Jongheon Sim (Jong) as its new chief communications officer. Jong, a communicator and aviation industry veteran, will be handling the airline's communication strategies and public relations.
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Korean egg sandwich chain EGGDROP announces Philippines expansion
Posted on December 27, 2023
by Teddy Cambosa
Golden Hind's plan for worldwide expansion includes the important component of introducing EGGDROP to the Philippine market. Their goal is to provide Filipino customers with a novel culinary experience that combines delicious and health-conscious options.
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Twitch to shut down South Korean operations next year, citing rising operational costs
Twitch to shut down South Korean operations next year, citing rising operational costs
Posted on December 7, 2023
by Teddy Cambosa
In a blog post by Twitch CEO Dan Clancy, he stated that they have put a lot of effort into finding ways to continue operating in the country by reducing costs. It is worth noting that the platform tried experimenting with peer-to-peer (P2P) livestreaming, as well as reducing the maximum video quality...
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Shinsegae Duty Free’s new Christmas campaign opens holiday season with 3D wonderland
Posted on December 1, 2023
by Aliza Carmona
Shinsegae Duty Free Shop has transformed its exterior walls into a Christmas wonderland in the newest 'Check into Shinsegae Duty Free: Magical Holiday’ campaign in South Korea.
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Chanel and Shinsegae Duty Free collaborate to launch holiday themed megapodium
Posted on November 20, 2023
by Teddy Cambosa
With the intention of captivating tourists throughout the holiday season, CHANEL WONDERLAND was designed as a giant platform. At seven metres high and over one hundred and thirty square metres in size, this platform is massive and ready to improve the duty-free experience. The creation's central theme,...
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TUMI launches pop-up experience in South Korea, collaborates with football player Son Heung-min
Posted on July 6, 2023
by Teddy Cambosa
Said experience is open from July 3 to 15, and features an exhibition of current installations and artwork that creates an environment that highlights the qualities of each new item.
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Netflix announces US$2.5b investment in South Korean films, series
Netflix announces US$2.5b investment in South Korean films, series
Posted on April 25, 2023
by Teddy Cambosa
The announcement was made following a meeting with Netflix Co-CEO Ted Sarandos with South Korean president Yoon Suk Yeol following the latter’s ongoing state trip in the United States.
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Jenny Cheah appointed as Sephora’s managing director for SEA, Oceania, South Korea
Jenny Cheah appointed as Sephora’s managing director for SEA, Oceania, South Korea
Posted on April 14, 2023
by Teddy Cambosa
In her new role, she will be reporting directly to Alia Gogi, president of Sephora Asia.
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KJ Lee Wunderman Featured
KJ Lee joins Wunderman Thompson as managing director for South Korea
Posted on February 21, 2023
by Teddy Cambosa
Lee has experiences in working with various advertising companies for 20 years.
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