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Tag: South Asia

paytm the divide
Paytm’s campaign for women’s day showcases ‘The Divide’ social experiment
Posted on March 11, 2021
by Kathleen Murata
India's fintech company Paytm partners with Dentsu Impact to launch #FinanciallyEqual campaign.
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J L Stream Launch
JL Stream, a homegrown social live streaming app in India officially launches
Posted on March 3, 2021
by Kathleen Murata
India-made social live streaming app JL Stream has officially launched. The platform enables users to stream their talent, get discovered, chat, and earn.
Read More
Telstra-Geraldine-Kor-Managing-Director
Telstra designates new managing director to take helm of South Asia and Singapore
Posted on January 13, 2021
by Teddy Cambosa
Geraldine Kor, formerly of DXC technology and Nokia APAC, has been appointed managing director by Telstra for South Asia and Singapore.
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Indian consumers
This holiday, Indians to buy online if with discounts, easy returns: study
Posted on October 28, 2020
by MARKETECH APAC
Indian consumers are clear about their priorities: they are more likely to buy items that are discounted and those with easy return policies.
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ASCI COVID
Ad watchdog in India releases official COVID-19 guidelines
Posted on October 23, 2020
by MARKETECH APAC
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
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Chingari India
India's short video platform Chingari to now feature content from entertainment brand The Q India
Posted on October 2, 2020
by MARKETECH APAC
India's short video platform Chingari has partnered with video-on-demand provider the Q India to feature its content on the app.
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Gautam Mehra
Dentsu promotes South Asia Head of programmatic business to lead APAC unit anew
Posted on October 1, 2020
by MARKETECH APAC
Gatuam Mehra led the building of Dentsu's tech-driven marketing unit, Dentsu Programmatic.
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recommended brands in India
OnePlus, Swiggy, MakeMyTrip are most recommended brands by Indian consumers
Posted on September 28, 2020
by MARKETECH APAC
Consumers were asked, "Would you recommend the brand to a friend or colleague?"
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Apple India
Apple to launch online store in India September 23
Posted on September 21, 2020
by MARKETECH APAC
Customers in India will be able to shop Apple’s full range of products, and get expert advice and support from Apple specialists.
Read More
Social media tools
For marketers: 7 reasons why you should leverage social marketing tools
Posted on September 11, 2020
by MARKETECH APAC
In today's rich digital environment, it is a sin as a marketer not to exploit analytical tools that are already freely available, to power up one's brand.
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