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Tag: Singapore

Yahoo & Hoppr
Hoppr, Yahoo Advertising form partnership to offer highly-focused advertising options for SG market
Posted on May 7, 2024
by MARKETECH APAC
Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households' viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that...
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Wall Street Journal relocates Asia HQ to Singapore
Wall Street Journal relocates Asia HQ to Singapore
Posted on May 7, 2024
by Teddy Cambosa
WSJ editor-in-chief Emma Tucker said, “Some of these changes are structural: We are bringing together our business, finance and economics coverage. Some are geographic: We are shifting our center of gravity in the region from Hong Kong to Singapore, as many of the companies we cover have done.”
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Samsung connects people through technology in latest campaign with Singtel
Samsung connects people through technology in latest campaign with Singtel 
Posted on May 6, 2024
by Teddy Cambosa
The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.
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Leverate Group appoints Monica Hynds as managing director for Singapore
Leverate Group appoints Monica Hynds as managing director for Singapore
Posted on May 2, 2024
by Teddy Cambosa
In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.
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Gwenael Meneux
Global life sciences marketing agency drcom appoints Gwenael Meneux as new deputy CEO
Posted on April 29, 2024
by MARKETECH APAC
drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year. 
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8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report
8 in 10 Singaporean businesses have evolved significantly in the past 4 years amidst emerging trends: report
Posted on April 29, 2024
by Teddy Cambosa
With this in mind, HubSpot’s research stated that a significant majority (81%) of Singaporean businesses said that they've evolved more in the past four years than the previous two decades due to these emerging trends - giving the highest level of disruption across all countries surveyed.
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Outbrain appoints Chris Oxley as country manager of ANZ & Singapore
Outbrain appoints Chris Oxley as country manager of ANZ & Singapore
Posted on April 29, 2024
by Teddy Cambosa
In his new role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy along with driving new business opportunities to accelerate revenue growth across the region.
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I&CO strengthens APAC presence with new Singapore office
I&CO strengthens APAC presence with new Singapore office
Posted on April 24, 2024
by Teddy Cambosa
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
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MARKETECH-PHOTOS
Majority of Singaporeans adjust shopping habits to support sustainable environmental initiatives
Posted on April 22, 2024
by Aliza Carmona
Around 70% of Singaporeans have adopted carrying a reusable shopping bag as a common practice to cut back on plastic use, a survey from YouGov revealed.
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Apple to invest $250m in growing SG campus at Ang Mo Kio
Apple to invest $250m in growing SG campus at Ang Mo Kio
Posted on April 22, 2024
by Teddy Cambosa
Today, Singapore serves as a central operations centre for Apple in the region, and is a hub for critical roles in software, hardware, services, and support. The country is also home to three vibrant Apple Store locations.
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