Tag: Singapore
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud,...
The Google data center in Singapore will power Google’s popular digital services such as Search, Maps, and workspace and will play an important role in enabling Google to deliver AI benefits to users and customers across Singapore.
In her new role, Rashid will be working across Golin’s agency brands, providing centralised leadership and strategic direction.
Business communications agency Mahlab has welcomed Ning Ho as its newly appointed account director for the Singapore team.
Salesforce's new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable but frequently underutilised data assets, which are generally dispersed across numerous systems such as customer relationship management (CRM) systems, data lakes, and legacy systems. This effort aims to establish...
This partnership marks a significant step in GRA's digital communications journey to raise awareness of the role of GRA and increase the visibility of the GRA brand.
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children.
Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.
Marketers may now use incrementality analysis to gauge the effect of particular marketing initiatives, including budget increases, on return on investment (ROI) because of the launch of Adjust's InSight in the INSEA area and other markets worldwide. This facilitates ROI-positive decision-making by allowing...
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