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Tag: Singapore

Singapore-based florist Petite Fleur expands to Indonesia
Singapore-based florist Petite Fleur expands to Indonesia
Posted on April 22, 2024
by Teddy Cambosa
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
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PUB Singapore calls on the nation to help save water in latest campaign via VML
PUB Singapore calls on the nation to help save water in latest campaign via VML
Posted on April 17, 2024
by Teddy Cambosa
Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”,  aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
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Naomi Neo
YouTube, SG’s Ministry of Home Affairs taps local YouTuber Naomi Neo on creating awareness campaign to combat scams
Posted on April 17, 2024
by MARKETECH APAC
Neo's idea of using humour to highlight how vulnerable people are to scams was noteworthy for its ability to convey important lessons in an entertaining way. She will collaborate with Minister of State Sun Xueling on this specialised content in order to provide readers with even more insightful advice...
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Hoppr & Magnite
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
Posted on April 12, 2024
by MARKETECH APAC
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
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AIA Singapore
AIA Singapore appoints Socialyse as its social media agency of record
Posted on April 12, 2024
by MARKETECH APAC
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024. 
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LTA concludes EV readiness film series with final installment with filmmaker Jack Neo
LTA concludes EV readiness film series with final installment with filmmaker Jack Neo
Posted on April 12, 2024
by Teddy Cambosa
The third and final installment, starring iconic Singaporean actor Henry Thia, is aimed at sharing the electrification of public transportation driving environmental benefits.
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M1
SG telco M1 unveils sonic branding, centred on fostering relationships with customers 
Posted on April 9, 2024
by MARKETECH APAC
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
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Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Around 9 in 10 SG marketers foresee social media as preferred retail channel for local customers
Posted on April 8, 2024
by Teddy Cambosa
According to the data, nearly all respondents (93%) predicted that local brands will adopt social commerce strategies in response to this shift as opposed to third-party websites (92%), or from the brand’s website (90%).
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Plan B Media and Vistar
Plan B Media, Vistar Media team up to offer programmatic solutions for DOOH advertising in Thailand and Singapore 
Posted on April 5, 2024
by MARKETECH APAC
lan B Media's premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because...
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MARKETECH-PHOTOS-_1_
Singapore’s National Library Board partners with LePub APAC to gamify reading experience
Posted on April 5, 2024
by Aliza Carmona
The National Library Board has teamed up with LePub APAC to launch an innovative project called ‘Playbrary’ that turns books into games with the aim of reviving reading.
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