Tag: Singapore
Singapore marketers’ campaign results are at risk due to data complacency, with 40% struggling with their data strategies, according to a Yahoo DSP report.
Dating app Bumble is taking over Uncle Chieng’s Ice Cream Cart this December with the goal of connecting single individuals.
Save Our Street Dogs, an animal welfare organisation, has launched the ‘Yapping Paper,’ a gift wrapper that turns presents into donation points for shelter dogs.
INVNT Group Singapore, a brand storytelling and experiential innovation agency, has signed technology company Xero as its client, following the agency’s win in the company’s annual Asia Roadshow.
McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.
In an exclusive interview with MARKETECH APAC, Daniel delves into his strategies to harness the power of OOH advertising while unlocking opportunities for innovation through his new role.
Entertainment hub KC Global Media Asia has launched its distribution arm as an effort to expand its content sales and partnerships beyond the region.
Stellar Ace, an out-of-home (OOH) advertising company and business arm of SMRT, has introduced a new advertising format on pedestrian overhead bridges.
Travel company Skyscanner has launched a new advertising platform that leverages first-party data from a travel audience.
Digital travel platform Agoda has launched a generative AI (GenAI) film promoting the beauty of global exploration.
