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Tag: Singapore

RICE-IWG-Partner-Singapore-Hong-Kong
Comms consultancy RICE appointed as SG, HK partner by IWG
Posted on June 1, 2021
by Teddy Cambosa
RICE's involvment as a partner will entail IWG to further promote its business in Singapore and Hong Kong, their key market hubs.
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fairprice group x lewis 1
FairPrice Group names Lewis as PR agency partner
Posted on June 1, 2021
by Kathleen Murata
Singapore's FairPrice Group has partnered with marketing agency Lewis, in an aim to bolster its relationship with consumers.
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Publicis Communications elevates Sharim Gubbels as Leo Burnett's new executive creative director
Posted on May 31, 2021
by Kathleen Murata
Publicis' former group creative director Sharim Gubbels joins Leo Burnett Singapore as the new executive creative director.
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heinz tomato ketchup burger
Heinz launches first-ever ‘Heinz Tomato Ketchup Burger’ in SG to celebrate International Burger Day
Posted on May 28, 2021
by Kathleen Murata
In celebration of the International Burger Day, Heinz and Fatburger have created an ultimate burger called ‘Heinz Tomato Ketchup Burger’.
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CISO Thought LeadershipCISO Thought Leadership
This is the most effective marketing strategy when appealing to chief information security officers
Posted on May 26, 2021
by MARKETECH APAC
Any marketing strategy that's ever green, like thought leadership, risks casting doubt on its audience impact, but when it comes to sophisticated IT experts, the usual proves otherwise.
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beam suntory x m&c saatchi performance
M&C Saatchi Performance nabs digital mandate for Beam Suntory’s SEA markets
Posted on May 19, 2021
by Kathleen Murata
The partnership will see M&C Saatchi Performance handling the digital businesses of Beam Suntory's SEA brands.
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Affable.ai-Singapore-Martech-Startup-Funding
SG-based martech Affable.ai raises US$2M to boost influencer marketing platform
Posted on May 18, 2021
by Teddy Cambosa
The funding received by Affable.ai will help empower them to bolster their influencer marketing platform to a wide array of clients globally.
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TikTok SG MuseumMoment Live
SG only one of two APAC museums to give virtual tour on TikTok’s global live stream for Int’l Museum Day
Posted on May 18, 2021
by Kathleen Murata
TikTok has unveiled its first-ever ‘#MuseumMoment Live’, a global live stream event that aims to take its viewers on a cultural journey.
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Aleta-Planet-Fooyo-Joint-Venture-Digital-Tools-Singapore
This new SG joint venture aims to prep brands on China market’s reopening
Posted on May 14, 2021
by Teddy Cambosa
Aleta Planet and Fooya, through the joint venture AP Studios, will help Singaporean businesses equip with tools that will cater to the reopening of the China market.
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SAP-Singapore-Business-Customer-Experience-Study
SG businesses’ CX endeavors fall short of customer expectations, new study shows
Posted on May 13, 2021
by Teddy Cambosa
According to the study by SAP, Singapore businesses still need to step up their CX strategies to win more customers and retain those that are loyal.
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