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Tag: Singapore

#BuySingLit-The-Hoffman-Agency-Partner
SG literary movement #BuySingLit appoints The Hoffman Agency as agency partner
Posted on October 18, 2021
by Teddy Cambosa
The Hoffman Agency will be responsible for creating a 360-degree campaign for #BuySingLit that reflects the 'Buy Local, Read Our World' advocacy.
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Carousell x Ox Street
Carousell acquires niche marketplace Ox Street
Posted on October 18, 2021
by Kathleen Murata
Carousell's acquisition of Ox Street aims to bolster its reach and scale to become a market leader for fashion and luxury goods in SEA.
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Tug_Budget Direct_EasyCompare
Digital agency Tug nabs extended remit for Budget Direct Insurance, EasyCompare
Posted on October 15, 2021
by MARKETECH APAC
SEA brands Budget Direct Insurance and EasyCompare which are both from the same group will have their content and UX business part of the extended remit.
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GIC makes use of innocuous symbols to retell rich history behind four-decade presence
GIC makes use of innocuous symbols to retell rich history behind four-decade presence
Posted on October 12, 2021
by MARKETECH APAC
GIC, Singapore's long-standing sovereign wealth fund, 40 years to be exact, retells its rich history through a laidback narration in this new campaign.
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New study finds SG MSMEs expect more sales overseas than at home, other sentiments on export
New study finds SG MSMEs expect more sales overseas than at home, other sentiments on export
Posted on October 11, 2021
by MARKETECH APAC
The latest study by Amazon found that 24% of MSMEs in Singapore conduct B2C e-commerce, of which more than 90% use it for export.
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funding societies
Funding Societies raises US$18m to boost lending capability for MSMEs
Posted on October 7, 2021
by Kathleen Murata
Digital financing platform Funding Societies will be placing the received funds for lending to deserving MSMEs.
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Lifeline to normality: Singaporeans embrace applications but shun poor digital experiences
Lifeline to normality: Singaporeans embrace applications but shun poor digital experiences
Posted on October 7, 2021
by MARKETECH APAC
With the unprecedented dependence on digital apps today, consumers' expectations towards brands have also skyrocketed.
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Be Drawn In
National Arts Council, STB’s latest campaign promotes Singapore tourism via art of dance
Posted on October 5, 2021
by Kathleen Murata
Titled ‘Be Drawn In’, which is created in collaboration with TBWA\Singapore, is part of the SingapoReimagine and #SGCultureAnywhere.
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fb abraham
Forsman & Bodenfors SG names Deborah Abraham as director of PR strategy, communications
Posted on September 30, 2021
by Kathleen Murata
The role will see Deborah Abraham as an active strategic PR counsel across both the agency’s internal communications and client work.
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CUE GROUP AND BONSEY JADEN
Tech firm CUE Group invests in digital brand agency Bonsey Jaden
Posted on September 28, 2021
by Kathleen Murata
The partnership aims to further enhance CUE Group and Bonsey Jaden's expansion across Asia and the United States.
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