Tag: Report
Both non-skippable and skippable ad formats consistently demonstrated ideal performance, exceeding benchmarks 97% and 95% of the time, respectively.
A staggering 70% of banks in APAC failed to achieve digital transformation for their banking platform, as reported by Backbase.
Data from data.ai and IDC suggests that while mobile gaming is expected to have a slight decrease of 2% in spend, the platform is still set to surpass $108 billion worldwide in 2023 — maintaining its lead over PC/Mac.
According to the data, more than half of APAC consumers are most likely to consider a brand’s values when making purchase decisions and appreciate brands that engage with social issues.
Data from GWI’s study touches on how millennial preference can contribute to the rise of brands, media platforms, and even influencers, as well as what millennials seek in brands that they purchase on a regular basis.
Adoption and usage of digital banking and payment channels showed an encouraging trajectory among ASEAN consumers based on the latest study conducted by UOB.
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
The study surveyed commuters across Australia, Indonesia, Japan and Singapore, with 96% of respondents expecting public transport providers to offer contactless payment methods, and 65% of respondents likely to use a contactless payment option for their public transport needs.
Baidu’s subscription video on-demand over-the-top (OTT) streaming service, iQIYI, has surpassed the $3b milestone in terms of consumer spending across Apple’s App Store and Google Play, according to the latest estimate reports from data.ai.
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