Tag: Publicis Sapient

New York, USA – Publicis Sapient has announced a global partnership with Google Cloud to rapidly increase adoption of generative AI and scale Google’s technology to enterprise customers.

Through this global partnership, Publicis Sapient will create a dedicated Google Cloud business unit to address demand for Google’s AI technology, with dedicated resources to help customers successfully plan, deploy, and manage generative AI projects. 

The fusion of Google Cloud’s technologies and Publicis Sapient’s deep industry knowledge and expertise across its ‘SPEED’ – Strategy, Product, Experience, Engineering, and Data and AI – capabilities will enable solutions that drive efficiency, innovation and growth for clients across industries, including BFSI (banking, financial services and insurance), consumer products, healthcare, retail, telecommunications, media & technology, transportation & mobility and travel & hospitality.

This collaboration will focus on several key areas, including a strengthened joint go-to-market strategy. By aligning their sales, marketing, and engineering teams, the partnership aims to provide customers with seamless access to the resources needed for the efficient deployment and management of AI projects.

Additionally, Publicis Sapient plans to leverage its proprietary AI tools alongside Google Cloud’s Gemini models to develop innovative generative AI solutions for marketing and sales. These solutions are designed to help businesses modernize their operations, streamline marketing efforts, and enhance product and service delivery to end customers.

To support this initiative, the Google Cloud Center of Excellence will be staffed with Publicis Sapient experts trained in the latest generative AI technologies, ensuring clients can maximise the potential of AI tools and services.

Nigel Vaz, CEO of Publicis Sapient, said, “As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey. Our expanded partnership with Google Cloud represents a significant leap forward in our ability to deliver transformative solutions across industries, ultimately empowering our clients to achieve unparalleled growth and success. By tapping into the power of Google Cloud’s technologies, we can help businesses stay ahead of the curve in the age of AI.”

Publicis Sapient and Google Cloud are already working with a large bank to modernize its infrastructure and enhance the software development lifecycle with gen AI, aiming to boost efficiency by up to 40%. This project included the design and integration of a comprehensive generative AI framework tailored specifically to the customer’s risk and compliance requirements.

Meanwhile, Thomas Kurian, CEO of Google Cloud, commented, “To realise the full potential of generative AI, customers need a combination of expertise and leading technology to fundamentally improve their business operations. Through this partnership, Publicis Sapient will increase its expertise in Google Cloud and scale its consulting offerings to develop new solutions and AI services that help customers solve complex industry challenges and unlock new growth opportunities.”

Publicis Sapient’s partnership with Google Cloud will enhance some of its key business offerings, including legacy modernisation, application modernisation and development, generative AI, data analytics, cloud migration and database/infrastructure modernisation. In addition, this partnership will enable Publicis Sapient to elevate AI applications within marketing through offerings such as Retail Media Networks (RMNs), Customer Data Platforms (CDPs), Content Supply Chain and Data Modernisation and Monetisation. 

Paris, France – Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.

In this project, a hundred thousand individually tailored films were sent to the company’s team members all over the world. Powered by AI, the campaign is a first-of-its kind experiment that pushes the boundaries of AI video creation, storytelling, and personalisation at scale.

The film contains a New Year’s message from Arthur Sadoun, Publicis Groupe’s chairman and CEO. However, in a unique twist, he is also joined by his AI twin, the AI Directoire+, and the AI double of Maurice Lévy, the chairman of the supervisory board of Publicis Groupe.

AI Carla embraces her sporty side in a thank-you message film with Arthur Sadoun for sports enthusiast team member Eva.

By utilising the company’s platform, Marcel, the team behind the campaign gathered and connected the information of all its employees at Publicis who have contributed to its growth and success. The personalised ‘thank you’ films were also crafted to align with the team members’ interests and passions.

AI Dave performs parkour and water sports to highlight Tony’s interest in this thank-you film with Arthur Sadoun.

Among those who got the unique thank-you film was Eva, a sport-loving Groupe managing partner living in Austria. In the film, chief strategy officer Carla Serrano’s AI double is seen mountain climbing and playing different types of sports while she and Arthur, with Eva’s name tattooed in his arms, deliver their thank-you message.

Gabi, an adventure-seeking business lead from Sao Paulo, also received the well wishes, this time from Arthur sipping coffee from a mug with Gabi’s name and Maurice wakeboarding.

Other thank-you films also featured some of Publicis Groupe’s top executives, including CEO of France Agathe Bousquet’s AI gaming and skateboarding, CEO of Publicis Sapient Nigel Vaz dancing, and CEO of Publicis Media Dave Penski doing parkour stunts.

This and the thousand more films were Publicis Groupe’s way to express their gratitude for those who were instrumental in growth as they secured their position in the market in 2023.