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Tag: Publicis Groupe

Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Publicis Groupe wants to cut through exaggerated AI promises with ‘BSBot’
Posted on June 13, 2024
by Teddy Cambosa
With the BSBot, clients will be able to record audio or upload images and text from keynote speeches, meetings, presentations, articles and press releases about AI. Once inputted, they will receive an immediate analysis that translates AI hype and jargon to real talk, and highlights critical questions...
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Nannette LaFond-Dufour
Nannette LaFond-Dufour named as new chief impact officer of Publicis Groupe 
Posted on May 15, 2024
by MARKETECH APAC
In this newly created global role, LaFond-Dufour will be in charge of all of the group's ESG commitments, including Publicis' ambitious SBTi-approved climate targets and concrete action plans for diversity, equality, and inclusion. She will also be in charge of major initiatives, including Working with...
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Agency Leadership Decoded: Publicis Groupe Indonesia’s Sony Nichani on nurturing collaboration through authenticity
Agency Leadership Decoded: Publicis Groupe Indonesia’s Sony Nichani on nurturing collaboration through authenticity
Posted on May 3, 2024
by Teddy Cambosa
With a company like Publicis Groupe Indonesia consisting of multiple agencies across a vast array of markets, driving business transformation using creativity and technology is no simple feat to achieve. However, for Sony Nichani, CEO of Publicis Groupe Indonesia, this is made easier with how she makes...
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MARKETECH-PHOTOS
Deoleo hands digital creative mandate to Digitas India
Posted on March 27, 2024
by Aliza Carmona
Digitas India, the connected marketing agency within the Publicis Groupe, has announced it has won the digital creative mandate of multinational food company and global olive oil producer Deoleo India.
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Publicis Groupe APAC strengthens its senior leadership team
Publicis Groupe APAC strengthens its senior leadership team
Posted on March 26, 2024
by Teddy Cambosa
Publicis Groupe has announced new appointments to its senior leadership team in Asia-Pacific, namely Pauly Grant as chief talent officer, Martin Davie as head of performance, Jonathan Mackenzie as head of data solutions, and Joanna Ong as managing director of communications and PR.
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MARKETECH-PHOTOS
Prasert Vijitpawan joins Leo Burnett Thailand as chief creative officer
Posted on February 22, 2024
by Aliza Carmona
Advertising agency Leo Burnett has appointed Prasert Vijitpawan as the new chief creative officer in Thailand.
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Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Posted on February 21, 2024
by Teddy Cambosa
Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.
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Publicis Groupe Singapore acquires integrated communications agency AKA Asia
Publicis Groupe Singapore acquires integrated communications agency AKA Asia
Posted on January 18, 2024
by Teddy Cambosa
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market, with AKA Asia bolstering the group’s strategic communications, PR and influence offering in the region.
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MARKETECH-PHOTOS_1 (1)
Publicis delivers personalised AI-powered ‘thank you’ films to team members worldwide
Posted on January 12, 2024
by Aliza Carmona
Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
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MARKETECH-PHOTOS-_1_
Starcom secures mandate for BMW Group in Indonesia, retains media agency status in China, Singapore
Posted on January 5, 2024
by Aliza Carmona
Starcom Indonesia, a media agency under Publicis Groupe, has announced its appointment as the media agency of record for BMW Group in 2024, joining its Starcom teams in China and Singapore that retained their media agency of record roles.
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