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Tag: Philippines

Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH
Jollibee Group brings Tiong Bahru Bakery’s first international branch in PH
Posted on January 15, 2025
by Aliza Carmona
The new Tiong Bahru Bakery branch is located at the Verve Residences Tower 2 in Bonifacio Global City, Taguig, and is open from 7 a.m. to 10 p.m. daily.
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Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Crisela Magpayo-Cervantes returns to GroupM Philippines as CEO
Posted on January 10, 2025
by Aliza Carmona
Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare.
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Lance Gokongwei steps down as Robinsons Land Corporation president, CEO; Mybelle Aragon-GoBio to take over 
Lance Gokongwei steps down as Robinsons Land Corporation president, CEO; Mybelle Aragon-GoBio to take over 
Posted on January 7, 2025
by Aliza Carmona
The appointment comes after Lance Gokongwei, currently the chairman of RLC, stepped down as president and CEO, which he has held since January 8, 2024.
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gupshup-tonik-bank-case-study-2025
Smart scaling: Tonik Bank transforms customer experience and operations with Gupshup’s Generative AI solutions
Posted on January 6, 2025
by Aliza Carmona
In this case study, we explore how Tonik Bank, a leading digital bank in the Philippines, leveraged Gupshup’s Conversation Cloud—powered by advanced AI and automation tools—to enhance customer satisfaction and operational efficiency.
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Ayala-led ACMobility acquires EV charging startup Evro
Ayala-led ACMobility acquires EV charging startup Evro
Posted on January 3, 2025
by Aliza Carmona
ACMobility, the automotive arm of the Ayala Group, has acquired the electric vehicle (EV) charging network Evro under Globe’s tech innovation arm 917Ventures.
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PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
PH’s DigiPlus Interactive marks expansion to Brazil following gov’t approval
Posted on January 3, 2025
by Teddy Cambosa
DigiPlus first filed an application for Licença Para Loterias De Apostas De Quota Fixa in Brazil in August 2024, which is a federal license that allows the operations of land-based and online sports betting, electronic games, live game studios, and other fixed-odds betting activities in Brazil.
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PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
PH trade dep’t welcomes local expansion of Japanese retailer Adastria’s ‘niko and…’ brand
Posted on January 3, 2025
by Teddy Cambosa
The store’s opening marks a significant milestone in Adastria’s strategic international expansion, and highlights the Philippines’ growing appeal as a retail investment destination.
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Coca-Cola sends ‘balikbayan’ gifts to Filipinos in Christmas initiative
Coca-Cola sends ‘balikbayan’ gifts to Filipinos in Christmas initiative
Posted on December 27, 2024
by Aliza Carmona
Coca-Cola is sending ‘balikbayan’ gifts from Canada to the Philippines in its latest Christmas initiative, in partnership with Filipino-owned stores in Toronto.
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How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
Posted on December 27, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences. 
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Max teams up with PLDT Home to provide entertainment to customers in PH
Max teams up with PLDT Home to provide entertainment to customers in PH
Posted on December 26, 2024
by Aliza Carmona
Streaming service Max has launched a content partnership with digital services provider PLDT Home to provide entertainment to more customers in the Philippines.
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