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Tag: Philippines

LG Electronics hands social, digital communications account to DDB Philippines
LG Electronics hands social, digital communications account to DDB Philippines
Posted on February 27, 2025
by Aliza Carmona
LG Electronics has appointed the digital agency DDB Philippines to handle its social and digital communications locally. 
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AdSpark announces acquisition of DeepSea and Secret Menu
AdSpark announces acquisition of DeepSea and Secret Menu
Posted on February 21, 2025
by Teddy Cambosa
AdSpark also introduced their new service: ‘SparkTech,’ a suite of AI-powered tools designed to help businesses improve performance, increase operational agility, and enhance customer experience. 
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kitkat vml break bar 2025
KitKat PH reinvents breaks for small businesses with playful new campaign via VML
Posted on February 19, 2025
by Aliza Carmona
Philippines – KitKat Philippines, in collaboration with VML Philippines, has launched a creative new campaign that reimagines its iconic chocolate bar as a practical tool for small business owners, cleverly embracing a unique Filipino tradition of taking short breaks. Called the “KitKat Break Bar,”...
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MARKETECH APAC, UpTech Media team up for conference series highlighting convergence of retail and e-commerce strategies in 2025 and beyond
MARKETECH APAC, UpTech Media team up for conference series highlighting convergence of retail and e-commerce strategies in 2025 and beyond
Posted on February 19, 2025
by Teddy Cambosa
With mobile-first economies–which is something that is very evident in the region–influencer-driven purchasing trends, and increasing demand for seamless omnichannel experiences, brands must continuously adapt their strategies to remain relevant.
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cadbury ogilvy perfectly imperfect vday
Cadbury, Ogilvy celebrate the beauty of imperfect love in heartfelt Valentine’s Day campaign
Posted on February 17, 2025
by Aliza Carmona
Philippines – Cadbury teamed up with Ogilvy Philippines, Indonesia, and Singapore for a Valentine’s Day campaign celebrating the beautifully imperfect nature of real love. Cadbury’s campaign highlights how the most meaningful love stories often defy clichés and expectations. It embraces the complexities...
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Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Aliza Carmona
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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McDonald’s Philippines celebrates long-lasting love this Valentine’s in latest #ForeverDate campaign, heartfelt film
McDonald’s Philippines celebrates long-lasting love this Valentine’s in latest #ForeverDate campaign, heartfelt film
Posted on February 12, 2025
by Aliza Carmona
McDonald’s Philippines is celebrating long-lasting love in its latest #ForeverDate campaign, transcending age, just in time for Valentine’s Day.
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MPIC’s mWell to fully acquire Ayala’s KonsultaMD for undisclosed amount 
MPIC’s mWell to fully acquire Ayala’s KonsultaMD for undisclosed amount 
Posted on February 12, 2025
by Aliza Carmona
Metro Pacific Investments Corporation (MPIC)’s digital healthcare arm mWell is set to acquire Ayala Group’s telehealth provider KonsultaMD.
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Marketing creatives set up social good agency Lennon Group in PH
Marketing creatives set up social good agency Lennon Group in PH
Posted on February 11, 2025
by Aliza Carmona
Philippines – Marketing creatives from the Philippines have set up a new social good agency in Manila. The agency, called ‘Lennon Group,’ aims to direct creativity towards social welfare. Founded by creatives Raymund Sison, Rizza Garcia, Alan Fontanilla, and Miguel Co, Lennon Group promotes societal...
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Emmanuel Cruz's on boosting Avon PH's omnichannel strategies through new leadership role
Emmanuel Cruz on boosting Avon PH's omnichannel strategies through new leadership role
Posted on February 5, 2025
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Emmanuel shares that he will help accelerate Avon's online and offline retail expansion locally. 
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