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Tag: Partnership

Authentic Brands Group, Baozun announce joint venture for Hunter brand in SEA, Greater China
Hootsuite, KAWO announce partnership expansion to improve access of global brands to China 
Posted on October 24, 2023
by Teddy Cambosa
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
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UMG partners with BandLab to champion responsible AI use in music creation
Posted on October 19, 2023
by Aliza Carmona
Multinational music company Universal Music Group (UMG) and music creation platform BandLab Technologies have announced an industry-first strategic collaboration to promote responsible AI practices in music creation.
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GroupM partners with Criteo to drive commerce media innovation in APAC
Posted on October 17, 2023
by Aliza Carmona
WPP’s media investment group GroupM and commerce media company Criteo have announced their partnership to strengthen omnichannel commerce media capabilities in the Asia Pacific region.
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LiveRamp joins forces with Yahoo to boost ad reach and addressability offerings
Posted on October 17, 2023
by Aliza Carmona
Data collaboration platform LiveRamp has announced its expanded partnership with Yahoo to scale addressability and enhance reach and interoperability within the advertising ecosystem.
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GrabAds, Tomato Interactive form partnership to strengthen retail media network for Chinese brands in SEA
Posted on October 16, 2023
by Teddy Cambosa
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
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Yahoo Advertising, Twilio announce partnership to minimise third-party cookie use for ad reach
Posted on October 13, 2023
by Teddy Cambosa
Segment users will be able to synchronise hashed, cookieless data with their real-time customer profiles because of strategic partnership with Yahoo Advertising and seamless integration with Yahoo ConnectID. This integration allows them to expand the scope and relevance of their campaigns.
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Infosys, Temasek announce extension of five-year partnership
Posted on October 13, 2023
by Teddy Cambosa
This extension shows iCompaz's commitment to growing its presence in Singapore and the Southeast Asian market. The region has one of the fastest-growing economies in the world and is an important growth market. iCompaz, founded in 2018, has collaborated with Temasek to drive its technology transformation...
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Hivestack announces expansion in Thailand through Up Media partnership
Posted on October 9, 2023
by Teddy Cambosa
This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made...
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GoPro, Club Med renews partnership alongside creative content producers to showcase Club Med destinations 
Posted on October 6, 2023
by Teddy Cambosa
Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content...
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Lalamove 'makes a pawfect move’ in new campaign to deliver care to rescued pets
Posted on October 4, 2023
by Aliza Carmona
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
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