Tag: OOH
India — L’Oréal Paris has partnered with Posterscope to launch its new ‘Glycolic Gloss’ range in India, supported by an out-of-home (OOH) advertising campaign rolled out across multiple cities. The campaign, executed by Posterscope India, was designed to support the product launch and extend the brand’s...
The United International Pictures is bringing the ‘Jurassic World Rebirth’ to life through an out-of-home (OOH) experience in collaboration with EssenceMediacom and Asiaray Singapore.
Lifestyle destination developer Ayala Malls has forged a partnership with out-of-home (OOH) solutions provider Summit Outdoor Media to redefine customers’ retail experience.
Hong Kong – Olay has teamed up with Grey Hong Kong to launch a bold new campaign that breaks away from filters and retouching, spotlighting unfiltered beauty and real skin transformation. Titled ‘28 Frames Later’, the campaign invites participants to document their skincare journey using Olay’s Advanced...
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
Omnichannel network SPH Media has unveiled the largest high-definition LED screen in Singapore’s Central Business District (CBD).
India – To help reunite families separated in the massive crowds of Maha Kumbh 2025, Asian Paints has launched a heartfelt initiative featuring two towering installations serving as lost-and-found landmarks. Family separation is a common challenge at large gatherings like the Maha Kumbh. Authorities...
KRBL, the Indian rice processing and exporting company, has teamed up with Laqshya Media Group to launch a new multicity out-of-home (OOH) campaign featuring 3D anamorphic installations to promote its India Gate Basmati Rice.
In collaboration with Publicis Groupe Hong Kong and Singapore, the ‘Now’s your time for wealth’ campaign showcases Standard Chartered’s global network, expertise, and wealth investment solutions.
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences.
