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Tag: OOH

Etiqa Insurance, Asiaray drive commuter engagement with opening of latest Singapore transit line
Etiqa Insurance, Asiaray drive commuter engagement with opening of latest Singapore transit line
Posted on June 24, 2024
by Teddy Cambosa
To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.
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L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup
L’Oreal Thailand launches invisible serum with digital and OOH campaign via McCann Worldgroup
Posted on March 22, 2024
by Teddy Cambosa
The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain, complementing an on-the-ground activation in the Em District, hosted by L’Oreal.
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RedMan’s playful campaign inspires shoppers to elevate their holiday gifts through baking
Posted on December 14, 2023
by Aliza Carmona
Bakery supply store RedMan, a part of Phoon Huat Pte Ltd, has teamed up with creative agency The Secret Little Agency for its newest ‘#JustBakeIt’ campaign that encourages Singaporeans to consider baked goods as the ultimate gift for anyone.
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BackLite Media partners with Location Media Xchange to expand advertiser access in UAE
Posted on November 29, 2023
by Aliza Carmona
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
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Science Centre Singapore makes noise with immersive public screaming challenge
Posted on November 10, 2023
by Aliza Carmona
Science Centre Singapore has publicly launched ‘Scream Challenge: Who can scream the loudest? 'project that invites people to test their vocal prowess while discovering captivating scientific trivia.
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Moving Walls launches ‘Moving Hearts’ initiative to connect social causes to OOH media
Moving Walls launches ‘Moving Hearts’ initiative to connect social causes to OOH media
Posted on November 3, 2023
by Teddy Cambosa
According to Moving Walls, ‘Moving Hearts’ seeks to break through with the power of out-of-home media to spotlight social and humanitarian causes. Often, charitable organizations face difficulties in gaining visibility, while owners of OOH media have unused inventory that could be leveraged to create...
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TUMI literally breaks barriers in new hyperrealistic OOH campaign for TEGRA-LITE
Posted on November 3, 2023
by Aliza Carmona
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
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Times OOH secures 7-year advertising rights for Chennai International Airport
Posted on October 26, 2023
by Aliza Carmona
Outdoor advertising company Times Innovative Media Ltd. (Times OOH) has announced its successful acquisition of exclusive advertising rights for Chennai International Airport across all the terminals.
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Etiqa invites Singaporeans to join ‘With You for the Ride’ experience with new 3D interactive installation
Posted on October 16, 2023
by Aliza Carmona
Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life's uncharted possibilities.
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FC Media partners with LMX to streamline operations and enhance services
FC Media partners with LMX to streamline operations and enhance services
Posted on October 6, 2023
by Teddy Cambosa
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
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