Tag: Meltwater
Social media users make up 64.3% of Southeast Asia's population, surpassing the global average of 63.8%, according to a report by We Are Social and Meltwater.
McLaren topped the charts in overall F1 team's popularity with 91,900 mentions, buoyed by Lando Norris’ stellar victory, which closed the gap to championship leader Max Verstappen. Ferrari and Red Bull followed closely with 84,900 and 83,900 mentions respectively, as global conversations swirled around...
Meltwater, a global leader in media monitoring and intelligence, has bolstered its presence in the Asia-Pacific region through strategic senior leadership appointments and key partnerships aimed at launching innovative AI-driven products.
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
According to the report, social media users in Southeast Asia are all above the global average in terms of usage rate, and that the Philippines, Indonesia, and Vietnam took all three of the top spots in the latest rankings for percentage of internet users playing video games worldwide.
Data from the report mainly suggests that WhatsApp takes the top spot in Singapore for both favourite (27.2%) and most used social media platform (74.7%) with local users clocking an average of 978 sessions per month in its Android app.
Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage. According to the report,...
Singapore – As information becomes more accessible and easily digestible online, a new study by Meltwater found out that Singaporeans are becoming more transparent in using social media as a platform for financial discourse. One of the key findings revealed that this significant shift prompted...
Exclusive data obtained from Meltwater by MARKETECH APAC notes that negative sentiment for it comprise around 25% of the online discussion, while neutral discussion comprising around 55.4% of online discussion. Lastly, positive sentiment was around 19.6% of online discussion.
The new appointments are Huixan Yang as customer experience director, and Jeff Piniros as sales development director. These appointments are in line with Meltwater's expansion in the area, which has been centered on Southeast Asia and Japan.
