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Tag: Marketing

FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
Posted on January 23, 2025
by Aliza Carmona
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude. 
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yuu Rewards Club teams up with Mediacorp to highlight its products in micro-drama series
yuu Rewards Club teams up with Mediacorp to highlight its products in micro-drama series
Posted on January 22, 2025
by Aliza Carmona
Loyalty programme yuu Rewards Club, launched by technology company minden.ai, has teamed up with Mediacorp for its inaugural micro-drama series designed for social media release.
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VIRTUE Asia promotes Lesley John to CEO amidst restructuring
VIRTUE Asia promotes Lesley John to CEO amidst restructuring
Posted on January 22, 2025
by Aliza Carmona
Creative agency VIRTUE Asia has promoted Lesley John to chief executive officer amidst a strategic restructuring.
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Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Posted on January 21, 2025
by Aliza Carmona
The new Tesla Center has been launched in the Philippines to serve as Tesla Philippines’ headquarters located in Bonifacio Global City, Taguig.
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YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
Posted on January 21, 2025
by Aliza Carmona
YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
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DOT launches flagship tourism program in Klook PH’s platform through new partnership
DOT launches flagship tourism program in Klook PH’s platform through new partnership
Posted on January 21, 2025
by Aliza Carmona
he Department of Tourism (DOT) has launched its flagship tourism program, the ‘Philippine Experience Program’ (PEP) on Klook Philippines’ platform through a partnership.
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Samsung Electronics names Jeffrey Hahn as new president for Singapore
Samsung Electronics names Jeffrey Hahn as new president for Singapore
Posted on January 21, 2025
by Aliza Carmona
Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.
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Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Post-pandemic entertainment revival: How Global Creatures revitalised theatre revenues through targeted ad strategies
Posted on January 20, 2025
by MARKETECH APAC
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
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Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
Apple unveils new ‘Shot on iPhone’ music video featuring Wren Evans to celebrate Tết
Posted on January 20, 2025
by Aliza Carmona
‘Save the Music,’ was done in collaboration with TBWAMedia Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
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Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders
Mastercard launches ‘Priceless’ program in PH to offer unique experiences to cardholders
Posted on January 17, 2025
by Aliza Carmona
Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping.
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