Tag: Marketing
dentsu India has promoted Imtiyaz Vilatra to the role of chief executive officer of Posterscope India.
Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
Tune Talk, a mobile virtual network operator, has appointed Bernard Chong as its chief marketing officer (CMO), leveraging his leadership skills to mold the brand’s growth.
These experiences are built on the brand’s last year's message 'The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.
Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28.
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
Most Singapore mobile gaming marketers are overlooking growth opportunities overseas, according to a report from Moloco, a performance advertising company.
Through the ‘Food Speak’ campaign, GrabFood celebrates the wide food selection in the country, varying in each city and region.
