Tag: Marketing
The ‘Once Upon a CNY’ film, which injects humour while highlighting the importance of technology, shows how AI saves a family’s CNY celebration.
The name change, approved by the Securities and Exchange Commission, is effective starting January 15, 2025.
Superapp Grab has forged a partnership with high-tech enterprise BYD to provide its driver-partners in Southeast Asia (SEA) with more access to electric vehicles (EVs).
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
The Department of Tourism (DOT) has forged a partnership with airline AirAsia Philippines to promote the Philippines as a Muslim-friendly destination.
Changi Airport has refreshed its ‘Changi Millionaire Experiences’ campaign to offer its shoppers a chance to win luxury travel experiences.
The new Tiong Bahru Bakery branch is located at the Verve Residences Tower 2 in Bonifacio Global City, Taguig, and is open from 7 a.m. to 10 p.m. daily.
The campaign, in collaboration with Dentsu Vietnam, highlights porcelain brand Minh Long's collection of ceramic plates as part of the advocacy.
Omnicom Public Relations Group (OPRG), a network of communications and consulting agencies, has named Mei Lee as senior vice president and managing director in Singapore.
Singapore – Xero, a global small business platform, has refreshed its brand to highlight its promise of delivering customer success and growth. Introducing its new tagline, ‘Your business supercharged,’ Xero is realigning its brand promise, reflecting its commitment to helping small businesses gain the...
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