Tag: Marketing
IPG Mediabrands, a media holding company under Interpublic Group, has appointed Darren Yuen as chief executive officer (CEO) in Malaysia.
Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.
Guardian, a retail chain specialising in health and beauty in Malaysia, has unveiled a new brand campaign with FCB SHOUT, a creative agency under The Shout Group.
Havas Life Bangkok is set to be headed by Apichaya Hiranphoonyaphreeda, who has been appointed business director.
In an exclusive interview with MARKETECH APAC, Albet details what’s in it for him in this new marketing leadership role, his learnings that he intends to bring at MEGA Prime Foods, as well as navigating the complexities of doing marketing in the F&B industry.
Philippine Airlines (PAL) is demonstrating its care for customers in its latest campaign with BBDO Guerrero.
Tiger® Beer, in collaboration with agency LePub Singapore, has launched the ‘You Never Roar Alone’ campaign, unveiling its brand evolution.
dentsu India has promoted Imtiyaz Vilatra to the role of chief executive officer of Posterscope India.
Through ‘sonic seasoning,’ a neuromarketing technique, KFC and R/GA have released a musical remix of ‘Jingle Bells’ that scientifically matches and elevates the flavours of Parmesan Truffle Chicken.
Kristine Ong has been named as the chief executive officer at Publicis Media Malaysia while Sujith Rao has been appointed as managing director of Performics Malaysia, effective on January 2, 2025.
