Tag: Marketing
The campaign for ‘eDrivo Car Insurance’ aims to bridge the gap between the increase of EV adoption and the kind of insurance they are getting.
Restaurant brand The Soup Spoon is encouraging Singaporeans to achieve their health goals for the new year in its latest ‘Split the Cals’ campaign.
E-commerce platform Lazada has launched an activation in Singapore that turns everyday items into fashion statements in collaboration with BLKJ Havas.
The appointment comes after Lance Gokongwei, currently the chairman of RLC, stepped down as president and CEO, which he has held since January 8, 2024.
The rise of experiential retail integrated with artificial intelligence (AI) in omnichannel setups is among the key trends shaping Southeast Asia (SEA), according to a report from online fashion retailer Zalora.
Lonsdale, an independent branding and design consultancy, has promoted Christine Wiryakartika and Katrina Crescenzo to associate creative directors in its Singapore studio, reflecting their contributions to the company’s growth.
Moreover, he drove ZALORA’s brand-building efforts, including digital marketing, customer relationship management (CRM), social media, and optimizing the onsite app and web experience.
Havas Media Network has appointed Panjak Nayak as its new chief executive officer (CEO) in Singapore and president of Havas Media in Southeast Asia (SEA) as part of its growth efforts in the region, effective immediately.
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
Taranjeet Singh, managing director of Venture Markets, APAC at Criteo, explores how commerce media is transforming advertising with data-driven targeting and AI while addressing challenges like fragmentation and privacy regulations to build a unified, privacy-first ecosystem.
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