Tag: Marketing
Samsung Electronics has appointed Jeffrey Hahn as its new president in Singapore, overseeing its strategy and operations in the country for growth and innovation.
This case study details how Global Creatures rose above the challenges brought by the pandemic, reviving revenue by promoting its landmark ‘Moulin Rouge! The Musical’ production through its collaboration with Quantcast and ACMN.
‘Save the Music,’ was done in collaboration with TBWAMedia Arts Lab Southeast Asia, featuring Vietnam-based artist Wren Evans.
Payment network Mastercard has launched its Priceless program in the Philippines, offering local and international cardholders unique experiences including travel, dining, entertainment, and shopping.
The ‘Once Upon a CNY’ film, which injects humour while highlighting the importance of technology, shows how AI saves a family’s CNY celebration.
The name change, approved by the Securities and Exchange Commission, is effective starting January 15, 2025.
Superapp Grab has forged a partnership with high-tech enterprise BYD to provide its driver-partners in Southeast Asia (SEA) with more access to electric vehicles (EVs).
This case study digs deeper into FedEx’s strategy to engage its customers from initial acquisition to long-term retention and reactivation through tailored campaigns.
The Department of Tourism (DOT) has forged a partnership with airline AirAsia Philippines to promote the Philippines as a Muslim-friendly destination.
Changi Airport has refreshed its ‘Changi Millionaire Experiences’ campaign to offer its shoppers a chance to win luxury travel experiences.
