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Tag: Marketing

DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
DBS/POSB launches limited-edition orange home scent in time for Lunar New Year
Posted on January 27, 2025
by Aliza Carmona
Singaporean bank DBS/POSB has released its new limited-edition home scent in time for the Lunar New Year, capturing the fragrance of mandarin oranges, a symbol of prosperity.
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Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Design Bridge and Partners names Charlie Lowe as APAC chief strategy officer
Posted on January 24, 2025
by Aliza Carmona
Design Bridge and Partners (DBP), a brand design company, has appointed Charlie Lowe as its chief strategy officer for Asia-Pacific (APAC), effective immediately.
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Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Sephora celebrates diversity in ‘Beauty & Belonging’ short film
Posted on January 24, 2025
by Aliza Carmona
The brand's first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe. 
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Ledvance
How Ledvance fosters loyalty with channel partners through collaboration with Rewardz
Posted on January 23, 2025
by MARKETECH APAC
This case study delves into how Ledvance collaborates with Rewardz, a leading digital rewards and recognition solution provider, to secure and motivate loyal channel partners, safeguarding its company’s growth in the industry.
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FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
FairPrice celebrates Lunar New Year with ‘Love prospers in the little things’ campaign launch
Posted on January 23, 2025
by Aliza Carmona
Retailer FairPrice Group, has unveiled its ‘Love prospers in the little things’ campaign to celebrate the Lunar New Year, highlighting the values of connection and gratitude. 
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yuu Rewards Club teams up with Mediacorp to highlight its products in micro-drama series
yuu Rewards Club teams up with Mediacorp to highlight its products in micro-drama series
Posted on January 22, 2025
by Aliza Carmona
Loyalty programme yuu Rewards Club, launched by technology company minden.ai, has teamed up with Mediacorp for its inaugural micro-drama series designed for social media release.
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VIRTUE Asia promotes Lesley John to CEO amidst restructuring
VIRTUE Asia promotes Lesley John to CEO amidst restructuring
Posted on January 22, 2025
by Aliza Carmona
Creative agency VIRTUE Asia has promoted Lesley John to chief executive officer amidst a strategic restructuring.
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Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Tesla opens headquarters in PH; urged to manufacture EVs locally by PH president
Posted on January 21, 2025
by Aliza Carmona
The new Tesla Center has been launched in the Philippines to serve as Tesla Philippines’ headquarters located in Bonifacio Global City, Taguig.
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YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
YouTrip unveils users’ spending persona through ‘YouTrip Replay’ 
Posted on January 21, 2025
by Aliza Carmona
YouTrip, a multi-currency digital wallet in Singapore, has launched its first ‘YouTrip Replay,’ a personalised preview of its users’ spending patterns in 2024.
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DOT launches flagship tourism program in Klook PH’s platform through new partnership
DOT launches flagship tourism program in Klook PH’s platform through new partnership
Posted on January 21, 2025
by Aliza Carmona
he Department of Tourism (DOT) has launched its flagship tourism program, the ‘Philippine Experience Program’ (PEP) on Klook Philippines’ platform through a partnership.
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