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Tag: Marketing

Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Ogilvy Singapore elevates Sharon Ooi to chief talent officer for Singapore, Malaysia
Posted on February 27, 2025
by Aliza Carmona
Creative advertising agency Ogilvy Singapore has elevated Sharon Ooi to chief talent officer in its operations in Singapore and Malaysia.
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From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
Posted on February 27, 2025
by Teddy Cambosa
The event–part of the What’s NEXT in Marketing 2025 conference series–was held on 20 February at One Farrer Hotel, and provided brands and marketers with the latest insights, strategies, and tools to thrive in a constantly evolving industry. 
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KFC dishes out tiny pocket fix for International Women’s Day
KFC dishes out tiny pocket fix for International Women’s Day
Posted on February 27, 2025
by Aliza Carmona
KFC is dishing out a fix for women’s generally tiny jean pockets this International Women’s Day.
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Reckitt’s Matthieu Muniz to step down from regional CMO for APAC role
Reckitt’s Matthieu Muniz to step down from regional CMO for APAC role
Posted on February 27, 2025
by Teddy Cambosa
In a LinkedIn post, he said that he will be seeking a new leadership role in the UK, and he is grateful to work alongside his Reckitt colleagues.
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SEA consumers eager for device upgrades, better connectivity: report
SEA consumers eager for device upgrades, better connectivity: report
Posted on February 26, 2025
by Aliza Carmona
Consumers in Southeast Asia (SEA) are eager to upgrade their devices in the next 12 months, according to a report from GrabAds, super app Grab’s advertising arm.
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Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Posted on February 26, 2025
by Aliza Carmona
Singapore – Creative agency VML Singapore and menstrual care brand Blood is breaking menstrual taboos in its latest ‘Period Squad’ campaign. The newly launched campaign aims to dismantle outdated perceptions of menstruation, encouraging open dialogue. The ‘Period Squad’ features the characters Crampy,...
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Singaporeans juggle more social media platforms monthly despite overall usage dip: report
Singaporeans juggle more social media platforms monthly despite overall usage dip: report
Posted on February 26, 2025
by Aliza Carmona
Singaporeans are using more social media platforms monthly, despite the overall decline in their average time spent online, according to Meltwater and We Are Social’s report. 
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‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
Posted on February 26, 2025
by Teddy Cambosa
MARKETECH APAC and UpTech Media’s Empowered Women Awards 2025, the latest collaborative initiative celebrating the contributions of women leaders in marketing and technology, has officially announced the first lineup of its distinguished jury panel. Comprising a diverse group of accomplished professionals...
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Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Genuine connections over transactional relationships: Metro Singapore’s Henry Christian on innovating brand loyalty strategies
Posted on February 26, 2025
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Henry shares his strategies to make Metro Singapore’s customers feel valued, building lasting and meaningful relationships.
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What’s NEXT: StackAdapt’s Liam McCarten on traversing reality of channel proliferation with AI to innovate campaign performance
What’s NEXT: StackAdapt’s Liam McCarten on traversing reality of channel proliferation with AI to innovate campaign performance
Posted on February 25, 2025
by Aliza Carmona
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.
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