Tag: Marketing
The company has promoted Mariana Beatriz E. Zobel de Ayala and Mark Robert H. Uy to managing directors, and Jaime Alfonso E. Zobel de Ayala and Jaime Z. Urquijo to executive directors.
Filipino artist Kim Chui’s face has been covered in Julie’s Bakeshop’s tarpaulins in a Davao City branch.
Orchestrating a social media frenzy, KFC and Publicis Thailand teamed up with food influencer Bankii.
Philippines – Starbucks Philippines is placing female artists in the limelight in its latest campaign for International Women’s Month. Featuring Filipino female artists behind its store artworks, Starbucks is releasing ‘#StrongLikeCoffee Conversations’ held at its Abad Santos Tondo Community Store. The...
Klick Health, an independent healthcare marketing agency, has acquired the Singapore operations of creative healthcare agency Ward6.
Real estate firm Ayala Land has rebranded its hospitality arm, Hotels and Resorts Corporation, to Ayala Land Hospitality (ALH).
Post-production house Heckler has named Steven Marolho as its managing director and executive producer.
Antibacterial soap brand Defensil is spotlighting evolved germs in its latest campaign with advertising agency GIGIL.
National water agency PUB is promoting water conservation in its new campaign with advertising agency Grey Singapore.
When discussing sustainability in the marketing context, many brands mistakenly confine it to corporate responsibility initiatives, ESG reporting, and short-term campaigns. Traditionally, marketing has been a powerful tool for driving commercial growth by influencing consumer behaviour.
