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Tag: Marketing

spotify global fandom campaign 2025 main
Spotify honours global fan culture with stunning visual campaign across seven artist communities
Posted on April 15, 2025
by Aliza Carmona
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
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ISCA reframes accounting profession in latest brand film with ABrandADay
ISCA reframes accounting profession in latest brand film with ABrandADay
Posted on April 15, 2025
by Aliza Carmona
The Institute of Singapore Chartered Accountants  (ISCA) is reintroducing the accounting profession through a brand film launch with brand and creative consultancy ABrandADay.
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DWSD to launch information caravan campaign against fake news
DSWD to launch information caravan campaign against fake news
Posted on April 14, 2025
by Aliza Carmona
The Department of Social Welfare and Development (DSWD) is set to launch information caravans for its campaign against fake news.
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VinFast to open showrooms in PH; forges partnership with distributors
VinFast to open showrooms in PH; forges partnership with distributors
Posted on April 14, 2025
by Aliza Carmona
Philippines – Automotive manufacturer VinFast is set to open over 60 new showrooms across the Philippines as part of its global expansion. To establish the showrooms, the company has forged partnerships with six local distributors. In its effort to bring smart and sustainable mobility solutions to consumers...
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Filipinos prefer Google, YouTube for purchases over social media platforms: study
Filipinos prefer Google, YouTube for purchases over social media platforms: study
Posted on April 11, 2025
by Aliza Carmona
Filipinos trust Google and YouTube over leading social media platforms for their purchases, according to Ipsos’ study.
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Chariot Agency extends global social duties for VR technology brand PICO
Chariot Agency extends global social duties for VR technology brand PICO
Posted on April 11, 2025
by Teddy Cambosa
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
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The Pod Network teams up with Hit Productions for podcast growth in PH
The Pod Network teams up with Hit Productions for podcast growth in PH
Posted on April 11, 2025
by Aliza Carmona
Podcast network The Pod Network is collaborating with audio production company Hit Productions to advance podcast growth in the Philippines.
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TikTok drives 22% increase in beauty product sales: report
TikTok drives 22% increase in beauty product sales: report
Posted on April 10, 2025
by Aliza Carmona
User-generated content and influencer marketing have sparked the sales increase on social media platforms, according to Euromonitor International’s report.
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MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
MCCY promotes harmony amidst diversity in new film series with DDB Group Singapore
Posted on April 10, 2025
by Aliza Carmona
The Ministry of Culture, Community, and Youth (MCCY) is promoting harmony amidst diversity in its latest film series with advertising agency DDB Group Singapore.
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MyRepublic gamifies in-app customer experience journey, loyalty program
MyRepublic gamifies in-app customer experience journey, loyalty program
Posted on April 7, 2025
by Aliza Carmona
Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey.
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