Tag: Marketing
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
In MARKETECH APAC's latest What's NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
Zachary Lim has been appointed as head of IPG Mediabrands Singapore, the media holding company under Interpublic Group.
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
YouBiz, YouTrip’s financial platform, is teaming up with TikTok for Business to boost its financial and advertising solutions for businesses in Singapore.
The campaign, titled ‘They Said What?!’, brings online myths about PTT to life, debunking them head-on to fuel truth.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
