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Tag: Marketing

Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Singaporean consumers’ search habits show they are seeking ‘value’ and joy, says Google
Posted on February 7, 2023
by Teddy Cambosa
Google's report identified three key consumer trends amongst Singaporeans that marketers can leverage to optimise their marketing strategies.
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Rabbit’s Tale agency appoints Songkran Sethesompobe
Thai marketing agency Rabbit’s Tale appoints Jod Songkran Sethesompobe to its advisory board
Posted on February 7, 2023
by Teddy Cambosa
Songkran will help in strengthening the agency's mission to create new trends and disruptions in the advertising industry in Thailand.
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Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Malaysia Airlines' Waikuan Wong to now focus on heading the global marketing of airline business
Posted on February 7, 2023
by Teddy Cambosa
In the new role, Waikuan Wong will be responsible for the direct channel commercial and overall marketing for Malaysia Airlines' businesses.
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cacaFly launches Web3 marketing ecosystem to empower brands, agencies
cacaFly launches Web3 marketing ecosystem to empower brands, agencies
Posted on February 6, 2023
by Teddy Cambosa
cacaFly's ecosystem has partners specialising in key areas of Web3 marketing, such as the metaverse, cryptocurrency, and NFT, amongst others.
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David Cook Initiative
David Cook to head marketing of Initiative, agency’s consulting division IQ
Posted on February 6, 2023
by Teddy Cambosa
He will deliver high-level strategic media recommendations to C-suite leaders and agency’s marketing program, while supporting its focus on industry thought leadership and progression.
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Rachel Walker VMLY&R appointment
VMLY&R appoints Rachel Walker as head of strategy for Melbourne, Sydney
Posted on February 3, 2023
by Teddy Cambosa
She will be responsible for connecting the client’s business growth with creative excellence across the Sydney and Melbourne client portfolios.
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Neil Trinidad new GCash CMO
Ex-Lazada Neil Trinidad named new CMO of GCash
Posted on February 2, 2023
by Teddy Cambosa
Former Lazada CMO Neil Trinidad officially joins GCash, with the same marketing role.
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EssenceMediaCom launch
GroupM officially launches combined global agency EssenceMediaCom
Posted on February 1, 2023
by Teddy Cambosa
The combined global agency serve as a 'breakthrough' agency that will provide new integrated media solution for brands.
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Don Saw Blis NZ Country Manager
London-based adtech firm Blis appoints Donald Saw as country manager for New Zealand
Posted on January 31, 2023
by Teddy Cambosa
Donald Saw's role will help Blis to meet the increasing demand from advertisers in New Zealand.
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Veronica Ong Broadsign Featured Img updated
Broadsign appoints Veronica Ong as sales director for SEA
Posted on January 30, 2023
by Teddy Cambosa
Veronica Ong will help in strengthening Broadsign’s partner offering and growing its portfolio of its clients across the region.
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