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Tag: Marketing

Havas Group reestablishes Vietnam operations, announces key leadership
Havas Group reestablishes Vietnam operations, announces key leadership
Posted on July 27, 2022
by Teddy Cambosa
Earlier this year, Havas ended its partnership with its local affiliate and decided to re-establish its full-service Village offering, as Havas Group Vietnam.
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PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
PH roundtable: PH marketing leaders gather to discuss branding, creative, and automation
Posted on July 15, 2022
by MARKETECH APAC
MARKETECH APAC, in partnership with Celtra, gathered marketing leaders of various industries in the Philippines to share their brands' current strategies in creative. brand identity, and automation.
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Monde Nissin loses US$340m in market value following Lucky Me recalls
Monde Nissin loses US$340m in market value following Lucky Me recalls
Posted on July 8, 2022
by Teddy Cambosa
This was the newest dip in Monde Nissin's market value following closing yesterday.
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Cisco announces reshuffling of APJC marketing leadership
Cisco announces reshuffling of APJC marketing leadership
Posted on June 28, 2022
by Teddy Cambosa
Global technology company Cisco has announced a reshuffle of its marketing leadership team in Asia-Pacific, Japan, and China (APJC).
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Amobee, iD Social partner up to offer market social strategies in AU
Amobee, iD Social partner up to offer market social strategies in AU
Posted on June 28, 2022
by Teddy Cambosa
Amobee’s partnership with iD Social will also allow advertisers to build and activate unified audience pools from second-party and third-party data sources.
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Filipino drugstore Grace Pharmacy new ad
Filipino drugstore Grace Pharmacy serves creatures of the night in this new amusing ad
Posted on June 27, 2022
by Teddy Cambosa
Grace Pharmacy has enthralled viewers with its new ad promising to serve anyone and everyone -even creatures of the night. The campaign was done in partnership with the advertising agency, Charlolo.
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The exception: Hearing from a Russian global brand in a sea of corporate boycotts
The exception: Hearing from a Russian global brand in a sea of corporate boycotts
Posted on June 27, 2022
by MARKETECH APAC
We've been following the wave of corporate boycotts against Russia since the start of war, but now, we hear out from a Russian ally that continues to do business across the world. Check it out.
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Havas Group - Alberto
Expert Up Close: Alberto Canteli, CEO & Chairman of Havas Group
Posted on June 23, 2022
by MARKETECH APAC
In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.
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DoubleVerify x Scope3
DoubleVerify ties with Scope3 to launch new carbon emissions measurement offering
Posted on June 22, 2022
by MARKETECH APAC
The DoubleVerify and Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle.
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Cannes Lions
Industry leaders announce alliance in Cannes to mitigate bias in adtech
Posted on June 21, 2022
by MARKETECH APAC
Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.
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