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Tag: Marketing

MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Posted on October 12, 2022
by Joven Barcenas
MARKETECH APAC's 'Empowered Women Series' returns this year with a bigger platform to further spotlight women leaders in marketing.
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Benny Augustine appointed as Dentsu Creative India’s new COO
Benny Augustine appointed as Dentsu Creative India’s new COO
Posted on October 10, 2022
by Teddy Cambosa
Benny Augustine he will oversee the agency’s operations in India.
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Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Bonsey Jaden welcomes Daniel Loo as regional executive creative director
Posted on October 7, 2022
by Teddy Cambosa
Daniel Loo brings with him at Bonsey Jaden over twenty years of experience that followed the industry shift from traditional to digital media.
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Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Digital insurer Tune Protect appoints TBWA\Malaysia as agency of record
Posted on October 5, 2022
by Teddy Cambosa
TBWA\Malaysia's objective is to create a cohesive sustainable brand positioning aligned with their brand’s goal of being the preferred lifestyle insurer.
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Inner-State-Sustainability-Marketing
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
Posted on October 5, 2022
by Kathleen Murata
In our latest The Inner State, we spoke with leaders from Allianz PNB Life and whiteGREY to tackle how creative communications can contribute to future sustainability.
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GREY expands roles of Irene Wong, Graham Drew to include Singapore
GREY expands roles of Irene Wong, Graham Drew to include Singapore
Posted on October 5, 2022
by Teddy Cambosa
GREY Singapore will join GREY Malaysia to become one unit under the new joint leadership structure.
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PropertyGuru unveils new brand positioning centred on guidance to everyone
PropertyGuru unveils new brand positioning centred on guidance to everyone
Posted on October 4, 2022
by Teddy Cambosa
The new brand positioning–‘Where every step of your journey will be guided by Guru’–reflects PropertyGuru’s vision to be a trusted advisor.
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Agency Leadership Decoded: M&C Saatchi Singapore’s Madina Kalyayeva on building genuine team interactions
Agency Leadership Decoded: M&C Saatchi Singapore’s Madina Kalyayeva on building strategic team interactions
Posted on September 30, 2022
by MARKETECH APAC
To spur stream of groundbreaking collaborations, strategic and insight-driven huddles are key, says M&C Saatchi's Madina Kalyayeva.
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Talkwalker, Khoros team up to deliver social media management, listening services
Talkwalker, Khoros team up to deliver social media management, listening services 
Posted on September 28, 2022
by Teddy Cambosa
Said partnership between Talkwalker and Khoros will equip brands with the tools they need — from insights to action — to remain attuned, responsive, and adaptive.
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FCB Shout lists multiple business wins, including Resorts World Genting, Sun Life
FCB Shout lists multiple business wins, including Resorts World Genting, Sun Life
Posted on September 21, 2022
by Teddy Cambosa
FCB Shout has listed around eight new business wins over the course of eight months, which included several high-profile Malaysian, regional and global brands.
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