Tag: Marketing
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
Cindy Eliza Vaz has previously worked as the head of digital for Universal McCann in Malaysia.
The campaign is associated with a 60-second video ad titled ‘Nourishing Youthful Skin from Within with Silica’.
Paul Nagy previously served as the chief creative officer for VMLY&R in Australia and New Zealand.
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
Russell was previously the executive vice president of New York-based 5W Public Relations where he helped in driving its rapid expansion.
The appointments are part of the agency’s efforts to support the growth of its client portfolio and as a whole agency.
The said campaign is done in collaboration with global content studio Mediabrands Content Studio (MBCS).
Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.
Our latest 'What's NEXT 2023' thought leadership article sees Virtus Asia's Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
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