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Tag: Marketing

PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Teddy Cambosa
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Intrepid rebrands to Flywheel in integration with fellow Ascential digital commerce brands
Posted on October 25, 2023
by Teddy Cambosa
This integration marks a significant brand transformation and underscores Flywheel’s commitment to evolving with the dynamic digital commerce landscape, promising sustainable growth in the world's vast and complex digital marketplaces. 
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Authentic Brands Group, Baozun announce joint venture for Hunter brand in SEA, Greater China
Hootsuite, KAWO announce partnership expansion to improve access of global brands to China 
Posted on October 24, 2023
by Teddy Cambosa
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis so...
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Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Changi Airport takes flight on a spontaneous adventure with latest travel campaign
Posted on October 24, 2023
by Teddy Cambosa
Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1. 
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Initiative appointed by Finnair as media agency of record
Posted on October 24, 2023
by Teddy Cambosa
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year. 
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CommerceHub appoints Gordana Redzovski as managing director for APAC
CommerceHub appoints Gordana Redzovski as managing director for APAC
Posted on October 24, 2023
by Teddy Cambosa
With a specific focus on the Asia Pacific region, Redzovski will be employing her expertise to provide strategic guidance and direction in support of the company’s expansion plans.
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SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
Posted on October 23, 2023
by Teddy Cambosa
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
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Untitled design (52)
whiteGREY names Iona Macgregor as chief strategy officer
Posted on October 23, 2023
by Teddy Cambosa
whiteGREY has announced the appointment of Iona Macgregor as chief strategy officer. She has also joined the agency's executive leadership team and will be working with clients across the country and in APAC. 
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BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
Posted on October 23, 2023
by Teddy Cambosa
‘One Talk at a Time’ calls for a collective effort to prevent child sexual abuse by helping adults understand that the risk of the unthinkable can be reduced significantly, one talk at a time.
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MARKETECH-PHOTOS
General Mills hands global media agency of record to UM
Posted on October 23, 2023
by Aliza Carmona
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
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