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Tag: Marketing

Genesis inspires the next generation of Kiwi innovators in campaign via Bastion Shine
Genesis inspires the next generation of Kiwi innovators in campaign via Bastion Shine
Posted on October 13, 2023
by Teddy Cambosa
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
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Untitled design (42)
Uber One Taiwan launches “Never Eat Dirt Again” creative campaign to promote member savings
Posted on October 13, 2023
by Teddy Cambosa
To remind Taiwanese who are looking for value that they will never have to consider eating dirt again because of Uber One's member savings and exclusive deals, which are all accessible at their hands, Special reverse-engineered the culturally resonant insight and created a series of humorous scenari...
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GOVT, Lucid Experiences launch immersive campaign on spotlighting Lee Kuan Yew
Posted on October 13, 2023
by Teddy Cambosa
LKY: THE EXPERIENCE is an immersive exhibition commemorating the late Lee Kuan Yew's 100th birth anniversary. This captivating experience, created by Lucid Experiences in collaboration with TRCL and the Community Chest, was launched on October 6, 2023, along with the launch campaign 'Uncover the person...
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ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets
ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets 
Posted on October 13, 2023
by Teddy Cambosa
This strategic collaboration marks a significant step in ALDO’s growth journey, aiming to captivate the thriving markets of the Philippines and Vietnam by leveraging Dentsu Creative’s expertise in executing these strategies.
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Majority of marketers worldwide see opportunity in long-term growth investments despite ongoing crises
Posted on October 12, 2023
by Aliza Carmona
Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.
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Category pages gain most engagement on all pages, with 32.7% rate: report
Category pages gain most engagement on all pages, with 32.7% rate: report
Posted on October 11, 2023
by Teddy Cambosa
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
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Deliveroo SG partners with Singapore Cycling Federation to raise awareness on rider safety
Posted on October 10, 2023
by Teddy Cambosa
Deliveroo Singapore has partnered with the Singapore Cycling Federation (SCF) to raise awareness about rider safety. On Children's Day, they are hosting an event called "Deliveroo Rides Smart with Heart." Deliveroo's program aims to educate both riders and their children about safe cycling practices...
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How the industry should move forward with AI-powered customer engagement strategies
Posted on October 10, 2023
by Aliza Carmona
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
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Mediahub appointed as strategic media partner for New Balance ANZ
Mediahub appointed as strategic media partner for New Balance ANZ
Posted on October 10, 2023
by Teddy Cambosa
The appointment will see Mediahub undertake full funnel strategy, planning and activation across all channels for New Balance.
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Untitled design (39)
Ogilvy Sydney taps global industry leaders for three new senior hires
Posted on October 10, 2023
by Teddy Cambosa
Ogilvy Sydney has announced three key senior appointments, which include Jane Jacob, who will serve as head of strategy, Clare Lambert, who takes on the role of Sydney client head, and Emily Shum, who joins as its customer experience director. All three of these appointments take effect immediately and...
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