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Tag: Marketing

Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Posted on February 12, 2024
by Teddy Cambosa
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
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Alipay+ adds 9 international e-wallets in Thailand; integrates with all 14,500 7-Eleven stores
Posted on February 9, 2024
by MARKETECH APAC
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.  
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RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
Posted on February 7, 2024
by Teddy Cambosa
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
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Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Tinder brings love to SEA with first ‘It Starts With a Swipe’ campaign in Vietnam
Posted on February 7, 2024
by Teddy Cambosa
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
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Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success
Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success 
Posted on February 5, 2024
by MARKETECH APAC
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives. 
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KrisFlyer celebrates 25 years with release of youthful coming-of-age film
KrisFlyer celebrates 25 years with release of youthful coming-of-age film
Posted on February 5, 2024
by Teddy Cambosa
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
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Brand Metrics, Paramount ANZ form partnership to introduce brand life measurement technology
Posted on February 2, 2024
by MARKETECH APAC
Paramount ANZ has chosen to integrate Brand Metrics' measurement platform to improve the validation and amplification of connected TV (CTV) advertising within the broader marketing mix. Marketers who use Paramount ANZ channels may now use Brand Metrics' new solutions to validate and improve the effectiveness...
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Teddy Cambosa
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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MBCS announces two new strategic promotions to improve its leadership and strategic capabilities
Posted on February 2, 2024
by MARKETECH APAC
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
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Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Posted on February 2, 2024
by Teddy Cambosa
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
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