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Tag: Marketing

I&CO strengthens APAC presence with new Singapore office
I&CO strengthens APAC presence with new Singapore office
Posted on April 24, 2024
by Teddy Cambosa
The new office in Singapore marks the second in Asia, following its Tokyo office in 2019, and will be spearheading business development in the Asian market.
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Singapore-based florist Petite Fleur expands to Indonesia
Singapore-based florist Petite Fleur expands to Indonesia
Posted on April 22, 2024
by Teddy Cambosa
Petite Fleur's decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
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ECommerce Malaysia_Hero image
MARKETECH APAC kicks off ‘E-Commerce Marketing Series’ in Malaysia, sparking discussion on the future of e-commerce
Posted on April 19, 2024
by Teddy Cambosa
With Malaysia standing as the heart of Southeast Asia’s e-commerce hub, the demand in the market for being up to date on the latest innovations and strategies in the e-commerce realm  grows more significant with each passing day.
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Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Posted on April 19, 2024
by Teddy Cambosa
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
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LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
LUX celebrates 100th anniversary by empowering Chinese women through new inclusive identities
Posted on April 19, 2024
by Teddy Cambosa
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
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Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Affilired teams up with impact.com to deliver enhanced affiliate marketing solutions
Posted on April 18, 2024
by Teddy Cambosa
This collaboration leverages Affilired’s deep travel industry expertise and impact.com’s best-in-class partnership management platform to unlock new markets, optimise campaign performance, and drive measurable growth for industry leaders.
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RICE
RICE announces expansion of operations to Thailand and Philippines
Posted on April 17, 2024
by MARKETECH APAC
The expansion highlights social impact as a primary goal, utilising RICE's ESG communications experience and partnerships with international development organisations, non-profit organisations, and global corporations. Leading the regional expansion initiatives and overseeing operations in Thailand,...
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PUB Singapore calls on the nation to help save water in latest campaign via VML
PUB Singapore calls on the nation to help save water in latest campaign via VML
Posted on April 17, 2024
by Teddy Cambosa
Based on the idea that every act can make a difference, the refreshed campaign tagline, “Save water. Big ways, small ways. All OK!”,  aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
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MG Motor makes electrifying debut in Malaysia, promising style and innovation
MG Motor makes electrifying debut in Malaysia, promising style and innovation
Posted on April 17, 2024
by Teddy Cambosa
To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.
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MARKETECH-PHOTOS-_1_
KFC artfully celebrates Thailand’s rich cultural heritage in new Songkran Bucket 2024
Posted on April 16, 2024
by Aliza Carmona
As a special tribute to the beloved Songkran Festival, KFC Thailand has released its newest ‘Songkran Bucket 2024’ that holds a yummy celebration of the country’s rich cultural heritage.
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