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Tag: Marketing

McDo PH
McDonald's Philippines launches ‘Ride the Arches’ initiative to transform restaurants into cyclist refuelling stops
Posted on May 14, 2024
by MARKETECH APAC
McDonald's then challenged Leo Burnett Manila to urge the nation to cycle by making McDonald's establishments mandatory stops on any bike route. With stores in scenic locations such as Tagaytay, which offers views of Taal Volcano, Boracay, known for its white-sand beaches, and Intramuros, a historic...
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More than half of APAC businesses see AI’s importance in 2024: report
More than half of APAC businesses see AI’s importance in 2024: report
Posted on May 13, 2024
by Teddy Cambosa
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
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MoneyHero
MoneyHero names new group heads of marketing and operations 
Posted on May 13, 2024
by MARKETECH APAC
MoneyHero Limited ("MoneyHero'' or the "Company"), a Southeast Asia-based personal finance and digital insurance aggregation and comparison platform, has announced two significant additions to its senior corporate team. Liru Chan has been appointed as the company's new group head of marketing, and Francois...
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VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
Posted on May 13, 2024
by Teddy Cambosa
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
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Gatorade expands ‘Fuel Tomorrow’ sport platform to address equity in sport
Gatorade expands ‘Fuel Tomorrow’ sport platform to address equity in sport
Posted on May 10, 2024
by Teddy Cambosa
For Gatorade, they are committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030. Moreover, it promises to continue its mission to increase participation and to inspire future generations to get active.
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OPPO appoints PHD to manage media business in Asia
OPPO appoints PHD to manage media business in Asia
Posted on May 8, 2024
by Teddy Cambosa
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
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Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Posted on May 8, 2024
by Teddy Cambosa
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
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Omnichannel platform Lemma reveals new brand identity and look
Omnichannel platform Lemma reveals new brand identity and look
Posted on May 7, 2024
by Teddy Cambosa
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
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WE! Interactive collaborates with Partipost to enhance social media and marketing services
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Posted on May 7, 2024
by Teddy Cambosa
This collaboration will leverage Partipost’s network to enrich WE! Interactive’s offerings, enabling superior content quality and broader audience engagement.
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Samsung connects people through technology in latest campaign with Singtel
Samsung connects people through technology in latest campaign with Singtel 
Posted on May 6, 2024
by Teddy Cambosa
The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.
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