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Tag: Marketing

SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
SEA ranks amongst top global destinations during CNY with improved cross-border transactions: report
Posted on February 28, 2024
by Teddy Cambosa
Notably, Alipay categorised SEA as one of the most popular travel destinations for Chinese tourists, with Thailand, Malaysia and Singapore combined seeing a 7.5% increase over 2019, and a 580% leap over 2023.
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Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Hivestack launches first programmatic DOOH solution for Midland Realty across North Asia
Posted on February 27, 2024
by Teddy Cambosa
Through this partnership, DOOH screens in over 50 Midland Realty branches in commercial and residential locations across Hong Kong Island, Kowloon and New Territories will be integrated via the Hivestack Supply Side Platform (SSP) and available for programmatic buys via Private Marketplace (PMP) and...
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We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
We Are Social boosts gaming division with new offerings dedicated for brands, developers and publishers
Posted on February 27, 2024
by Teddy Cambosa
For We Are Social, there is no “one size fits all” approach - as bespoke solutions put clients and their products and the centre of conversation at a time where gaming is shaping culture.
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Chad Sotelo becomes Robinsons Land Corporation’s first-ever CMO, outlines customer-centric vision in new role
Posted on February 26, 2024
by Aliza Carmona
After dedicating two and a half years to the company, John Richard (Chad) Sotelo announced he had been appointed as the inaugural chief marketing officer of Robinsons Land Corporation (RLC).
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ZALORA paints a picture of sibling love that endures in latest Hari Raya campaign
ZALORA paints a picture of sibling love that endures in latest Hari Raya campaign
Posted on February 26, 2024
by Teddy Cambosa
In the film, ZALORA showcases a relatable bond between two sisters across the years, with Hari Raya further strengthening the genuine love that they don’t usually show for each other on normal days. 
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UM appointed as media agency of record for automotive manufacturer Chery 
Posted on February 26, 2024
by MARKETECH APAC
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024. 
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Sociowash to handle digital mandate for Tide Arabia
Posted on February 23, 2024
by MARKETECH APAC
The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand's digital share of voice. In order to help the company accomplish its goals, Sociowash...
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Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Stagwell adds Philippine gaming & brand experience agency Octopus&Whale to global affiliate network
Posted on February 22, 2024
by Teddy Cambosa
The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.
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Australian Ethical encourages Aussies to help save the environment in latest campaign
Australian Ethical encourages Aussies to help save the environment in latest campaign
Posted on February 21, 2024
by Teddy Cambosa
Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving. 
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Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Posted on February 21, 2024
by Teddy Cambosa
Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.
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