Tag: Marketing
Jollibee is once again creating emotions with two new #MyKwentongJollibee short videos, ‘30 Dates’ and ‘To Love Again', which are intended to capture the spirit of love this Valentine's season. The beloved brand continues to strive to tell true love stories by sourcing narratives directly from the people...
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines.
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
Through this appointment APRW will be playing a pivotal role in managing media relations, elevating the profile and prestige of the event, and contributing to the global discourse on maritime excellence.
Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer...
The new global purpose reflects Fujifilm Group’s role in bringing smiles to the world through innovative products for the past 90 years and the goal for the entire Fujifilm group to guide employees, customers and the community toward a shared future.
Made possible in collaboration with Singapore based second-generation Feng Shui astrologer Clement Lim from Kang Li Feng Shui, Tinder’s guide shares tips and insights for singles to enhance their dating luck during the peak season.
Conceptualised by MullenLowe TREYNA, Closeup’s campaign reimagines the song in 2024 for a new generation with singer Adie’s vocals and the love team of Donny Pangilinan and Belle Mariano, affectionately known as DonBelle, in the film.
To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and...
