Tag: Marketing Leader

Sansanee Songkiatthana named marketing director of Bata Group in Thailand

Posted on September 13, 2022

by MARKETECH APAC

Songkiatthana is most recently Klook's associate marketing director in Thailand.

MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing

Posted on August 30, 2022

by Joven Barcenas

MARKETECH APAC's What's NEXT returns this year with a stronger push to bring the industry together through a variety of knowledge-sharing activities.

$TBWA\Asia announces reshuffled leadership in Singapore$

TBWA\Asia announces reshuffled leadership in Singapore

Posted on August 30, 2022

by MARKETECH APAC

Former MD of TBWA\Singapore is named president as CEO Ara Hampartsoumian steps down.

Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved

Posted on July 1, 2022

by MARKETECH APAC

Home Credit in PH recently launched the 'Payo Para sa Life' radio program for financial literacy – this is our Top Story for the month.

Ex-HubSpot Prasana William named head of APAC marketing at Sprout Social

Posted on June 2, 2022

by MARKETECH APAC

William will be heading the APAC marketing of Sprout Social, the company that provides cloud-based social media management software.

SEA roundtable: Marketing leaders bare their best strategies in customer acquisition, retention for the post-pandemic

Posted on May 25, 2022

by MARKETECH APAC

Last April 20, MARKETECH APAC, with Braze, gathered marketing leaders in SEA to discuss brands' strategies in customer acquisition and retention in the post-pandemic.

What’s NEXT: Guide to help you master the art of content marketing in 2022

Posted on December 7, 2021

by MARKETECH APAC

With the changes the pandemic brought to the consumer, the type of content the consumer now craves has undoubtedly evolved. Learn how you can deliver a successful content marketing moving forward.

What’s NEXT: How can platform businesses supercharge their loyalty programs in 2022

Posted on December 1, 2021

by MARKETECH APAC

MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.

Marketing experts, creatives majorly thumb down Shopee’s latest 11.11 ad ft. Jackie Chan

Posted on November 1, 2021

by MARKETECH APAC

The marketing and ad leaders said it was not the first time the top e-commerce 'disappointed' with an ad.

APAC roundtable gathers region’s marketing leaders to discuss current state of consumer acquisition & retention amid pandemic

APAC roundtable gathers region’s marketing leaders, discuss current state of consumer acquisition & retention amid pandemic

Posted on October 22, 2021

by MARKETECH APAC

Last September 21, MARKETECH APAC gathered marketing leaders from all over the region to talk about how the changes in the pandemic affected brands' consumer acquisition & retention strategies.