Tag: Marketing Campaign
Released ahead of the Chinese New Year period, 'The Promise' is positioned against a time traditionally associated with prosperity and abundance.
The brand platform is intended to simplify listener choice by positioning Nova as a default audio destination.
This is on top of Carlsberg launching limited-edition Lunar New Year packaging across Asia to mark the Year of the Horse, rolling out special bottles, cans and packs in multiple regional markets.
The campaign introduces two limited-time chip flavours, La Zi Ji and Kam Heong Chicken, and aims to differentiate the brand amid a crowded market of traditional festive snacks.
In addition to the film, the campaign marks the return of Marrybrown’s Egg-stra Ong, a limited-edition salted egg sauce that has become a festive seasonal offering.
Australia – Westpac has rolled out a new national advertising campaign titled ‘Double You’, extending its long-running brand platform ‘It takes a little Westpac’. The campaign launched on 1 February 2026 and will run across television, digital, outdoor and social channels. At the centre of the campaign...
Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws inspiration from traditional blessing rituals commonly practised by Thai consumers when wishing for success. A key feature of...
The campaign’s main film, broadcast nationally in both markets, follows a young girl named Putri who is unable to fill her spoon with food while fasting but instead fills it with good deeds.
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
The production is designed to demonstrate real-time responsiveness enabled by 5G technology, with the outcome of the challenge dependent on precise timing and synchronisation.
