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Tag: Marketing Campaign

Tiger Beer, known to encourage bold determination, spotlights value in ‘stopping’
Tiger Beer, known to encourage bold determination, spotlights value in ‘stopping’
Posted on January 17, 2023
by Teddy Cambosa
Called ‘A Bolder Tomorrow’, the campaign by Tiger Beer involves passersby stopping and being ‘frozen’ in their tracks. 
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Volkswagen taps crisp metaphors to prove car’s safety features
A car ad with no car in it? Volkswagen taps crisp metaphors to prove car’s safety features
Posted on January 12, 2023
by Teddy Cambosa
Conceptualised by the DDB Mudra Group, the campaign leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen.
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HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
HSBC transforms HK into an open canvas, launches metaverse gallery for local artists
Posted on January 11, 2023
by Teddy Cambosa
HSBC's 'Open to Art' will turn Hong Kong into an ‘open canvas’, while its Metaverse Gallery will highlight local artists' works.
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Singtel
Singtel highlights commitment to prompt, quality service in CNY film
Posted on January 9, 2023
by Teddy Cambosa
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
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Calling all gamers—McDonald's PH lets you exchange ‘food-alikes’ in video games for actual food items
Posted on December 21, 2022
by Teddy Cambosa
McDonald's and Leo Burnett's campaign 'The Unbranded Menu' aims to connect with the Philippines’ 40+ million strong gaming community.
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Thai supermarket Tops says ‘every gift is valuable’ in new ad
Posted on December 19, 2022
by Teddy Cambosa
Tops and VMLY&R’s short film titled ‘The Underrated Gift’ portrays how people overthink the gifts they give during the holidays.
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HEINEKEN kicks off music-celebrating campaign with concerts in Malaysia, Vietnam
Posted on December 15, 2022
by Teddy Cambosa
HEINEKEN's concerts featured famous electropop duo The Chainsmokers, Yunohoo and NYK from Malaysia, and Thu Minh and Karik from Vietnam.
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AM/NS India’s new campaign fuses reimagination and engineering to envision country’s future
AM/NS India’s new campaign fuses reimagination and engineering to envision country’s future
Posted on December 1, 2022
by Teddy Cambosa
Conceptualised alongside dentsu India’s iProspect, the campaign's objective is to raise awareness and build imagery of a global new-age steel manufacturer committed to creating a brand-new future for the industry, people, and the planet.
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Logistics J&T Express gets football star Lionel Messi as first global ambassador
Posted on November 29, 2022
by Teddy Cambosa
Messi will be promoting awareness of J&T Express as a prominent logistics provider and a one-stop e-commerce specialist.
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Pentonic demonstrates how its glue stick lasts well through an epic cartoon tale
Pentonic demonstrates how its glue stick lasts well through an epic cartoon tale
Posted on November 22, 2022
by Teddy Cambosa
Pentonic has released a new film, demonstrating its product Pentonic GumStik. The ad was conceptualised alongside Wunderman Thompson Kolkata.
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