Tag: Marketing Campaign
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
Honest Eggs Co.'s FitChix measures step counts, which are printed onto the eggs that Australians buy at the supermarket.
The ‘venting machine’ is a 16-foot-tall booth in the shape of a Chill can. Inside it were three activities; screaming, punching, and a slicing game.
The campaign was conceptualised by Soberano herself and said move breaks the mould of traditional celebrity endorsements and changes the game for marketing financial services.
The concert is part of a larger six-week campaign involving content across various MRT lines and Singtel’s social media channels.
Conceptualised alongside creative consultancy agency Happiness Saigon, a hotline was set up which gives callers a six-piece chicken nugget order for free.
Hongkongers can participate by pointing their phone towards the HSBC Main Building, selecting the seed that befits their wish and tossing it towards the building to add their ‘blossom’ to the ‘HSBC Wishing Tree for 7,000,000.’
‘The Idea of India' invites every Indian to celebrate their idea of India in their own way through #WhatMakesUsOne.
The papercut artwork aims to highlight the value of ‘togetherness’ as a commemoration of the festivity.
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