Tag: Marketing Campaign
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
'Long Live the Keg', developed Clemenger BBDO, builds on Carlton Draught's iconic brand platform, Made From Beer.
The documentary series, titled ‘Human Living’, imagines the future of our cities through veritable topics such as ‘Social & Cultural Capital’, ‘15-Minute City’, and ‘Secondary City Boom’.
The generated scripts in KitKat's campaign were used to prompt an image generator, resulting in some ‘almost ok’ images and AI voice.
This year, Durex took a step further by introducing real food in a box through the 'Happiest Meal' in their April Fools campaign.
Exide has launched a new campaign to pay tribute to the various journeys in one of the largest countries in the world.
The ads, conceptualised by local creative agency GIGIL, feature a series of hilarious situations when an employer interviews someone from social media.
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
