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Tag: Marketing Campaign

Pizza Hut announces addition of Melts Burger item in new campaign with MBCS
Pizza Hut announces addition of Melts Burger item in new campaign with MBCS
Posted on August 19, 2024
by MARKETECH APAC
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
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Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Crunchyroll launches new campaign in Indonesia to celebrate more anime titles added
Posted on August 15, 2024
by MARKETECH APAC
Crunchyroll’s new campaign will go live with video ads on social media platforms like YouTube, TikTok, and Meta, and eye-catching Out-of-Home (OOH) displays featuring popular anime titles at locations like Jakarta's iconic Bundaran HI and Blok M MRT stations.
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Five Star utilises iconic movie moments to celebrate 40 years of ‘deliciousness’ in new ad
Five Star utilises iconic movie moments to celebrate 40 years of ‘deliciousness’ in new ad
Posted on August 7, 2024
by MARKETECH APAC
This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all...
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Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads
Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads
Posted on July 27, 2024
by MARKETECH APAC
In the statement, Wellspring said that they made a misstep in their campaign and are ‘sorry’. They have also complied with the city’s orders to take down the ads in the city and promised to practice better sensitivity in their campaigns moving forward. 
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Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Posted on July 26, 2024
by MARKETECH APAC
To celebrate Singapore’s 59th year, Yeo’s is featuring the inspirational stories of athlete Maximilian Maeder, entrepreneur Yumi Pong, chef Ahmad Zahid and urban farmer Rebecca Neo – who are making an impact in unconventional pursuits, choosing paths less travelled than the generation before them. 
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Roojai Online Insurance encourages to minimise your frustration in new campaign
Roojai Online Insurance encourages to minimise your frustration in new campaign
Posted on July 24, 2024
by MARKETECH APAC
This campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, we aim to “minimise your frustration” by showcasing the benefits and unique offerings of Roojai Online Insurance.
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Senoko Energy taps DDB SG for ‘National Singlet Month’ to celebrate local energy savers
Senoko Energy taps DDB SG for ‘National Singlet Month’ to celebrate local energy savers
Posted on July 22, 2024
by MARKETECH APAC
The initiative showcases Singapore’s quintessential wardrobe staple to highlight seemingly small daily habits that reduce energy consumption and inspire Singaporeans to contribute to a greener future. 
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National Book Store’s new ad a quirky tribute to our inner bookworm
National Book Store’s new ad a quirky tribute to our inner bookworm
Posted on July 10, 2024
by Teddy Cambosa
The new film titled ‘Passion’ was conceptualised alongside local independent agency Leron Leron Sinta. It revolves around a seemingly ordinary mother with a secret that is anything but ordinary. 
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Dare to catch Yamaha’s new motorcycle models in new campaign with Dentsu Creative Philippines
Dare to catch Yamaha’s new motorcycle models in new campaign with Dentsu Creative Philippines
Posted on July 8, 2024
by MARKETECH APAC
To highlight the speeds that the two motorcycles are capable of, the agency worked on a series of commercials that viewers would have trouble keeping up with, staying true to its tagline, ‘Live to be Chased.’
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BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
Posted on July 4, 2024
by MARKETECH APAC
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
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